Gakken Sta:Ful, a subsidiary of Nippon Shuppan Hanbai, announced that its plush toy brand 'mojojojo' received the 'New Face Award' at the Japan Character Awards 2026. This award recognizes new characters that have shown remarkable performance during the year. mojojojo gained massive popularity on social media through capsule toys, with cumulative sales exceeding 1 million units. It was also selected as a hit product by Nikkei Trendy in 2025. Gakken Sta:Ful acquired the licensing rights in December 2025 and plans to expand brand awareness through collaborations and pop-up shops.
FACT BOX
- Source: PR TIMES
- Category: award