NIPPAN IPS Subsidiary Ryhsheng Books Secures Project to Expand Awareness of TAICCA-Selected Characters in Japan

Ryhsheng Books (based in New Taipei City, Taiwan; https://ryhshengbooks.tw), a subsidiary of NIPPAN IPS Co., Ltd. (based in Bunkyo-ku, Tokyo; President: Daisuke Numata), has secured a project promoted by the Taiwan Creative Content Agency (TAICCA).

With the theme 'Guai Meng Wu Yu = Kimokawa,' a popup shop titled '#Kimokawa Guai Meng Wu Yu' will be held for a limited time from June 8 (Mon) to June 21 (Sun), 2026, at Daikanyama Tsutaya Books Building 1, 1st Floor (Shibuya-ku, Tokyo). The shop will sell design goods featuring 10 characters chosen through a rigorous review process by five experts.

Moving forward, the company will continue to support the expansion of awareness and sales channels for Taiwanese creators and IPs in the Japanese market, working toward Asian and global dissemination starting from Japan.

TAICCA's Goal: Dissemination Starting from the Japanese Market TAICCA is promoting expansion in the Japanese market as the first step for Taiwanese creators to go global. The aim is for them to become widely appreciated in Japan's unique cultural scene, and from there, expand the appeal of Taiwanese creativity to the rest of Asia and the world.

Ryhsheng Books selected Daikanyama Tsutaya Books as the venue for this important first step. Known internationally as a hub where diverse cultures such as books, art, and design intersect, the venue aligns with TAICCA’s concept of 'bookstores as places where people, culture, and creativity converge.' Through this popup, the company aims to acquire new fans in the Japanese market for the unique works of Taiwanese creators.

Event Overview Name: #Kimokawa Guai Meng Wu Yu URL: https://ryhshengbooks.tw/popup202606/ Period: June 8 (Mon) – June 21 (Sun), 2026 Venue: Daikanyama Tsutaya Books Building 1, 1st Floor (17-5 Sarugakucho, Shibuya-ku, Tokyo) Content: Exhibition and sale of goods featuring 10 characters Products: Approx. 196 items including stickers, keychains, masking tapes, and bags (planned) Price Range: 330 yen – 3,000 yen Organizer/Operator: Ryhsheng Books Co., Ltd.

About TAICCA Established in 2019 under Taiwan's Ministry of Culture, the Taiwan Creative Content Agency (TAICCA) is an independent administrative agency that promotes the industrialization and internationalization of Taiwanese cultural content, including TV dramas, films, music, publishing, animation, games, comics, and fashion design.

About Ryhsheng Books Co., Ltd. Guided by the corporate philosophy of 'creating encounters with various cultures across borders and bringing richness to people's hearts,' the company operates as a bridge for cultural exchange, bringing Japanese cultural content to Taiwan and vice versa.