Nippon Access Co., Ltd. launched the 'Hotei Foods Certified: Dry Sour for Yakitori,' developed in partnership with Hotei Foods Corporation, on May 26, 2026. This Ready-to-Drink (RTD) product was specifically designed to be paired with Hotei Foods' long-selling 'Canned Yakitori' brand.
The RTD market has been expanding, with growing demand for alcoholic beverages that complement meals. Leveraging its expertise as a food wholesaler, Nippon Access has been developing its 'Alcohol that Pairs with Meals' series, and this product marks the third installment. The development team focused on the 'Canned Yakitori (Tare/Sauce Flavor)' to ensure a perfect flavor match.
Key features include a crisp taste enhanced by the aroma of pepper and carbonation to balance the sweet and savory sauce, and the addition of apple juice as a secret ingredient to create a cohesive flavor profile. The packaging features the 'Yakiyaki Oyaji' character, offering a retro aesthetic. With an alcohol content of 7%, it is designed for the 50-70 age demographic.
FACT BOX
- Source: PR TIMES
- Category: 新商品発売