Nippon Seika Introduces New Sound Logo to Strengthen Brand

Nippon Seika Co., Ltd. (Headquarters: Chuo-ku, Osaka; Representative Director and Executive President: Hiroshi Yano) is pleased to announce the creation and introduction of a new sound logo, aiming to improve corporate recognition and establish consistent corporate branding. The sound logo video can be viewed at https://www.nipponseika.co.jp/info/1772/.

Background of Sound Logo Production

Until now, our company has primarily focused on advertising through static media such as print and billboards. However, the formation of corporate recognition and the retention of memory through audio and video had remained unexplored. A sound logo is highly effective in imprinting the characteristics of a corporate brand into memory, even in a short duration, and is key to ensuring consistency across multiple touchpoints such as corporate introduction videos, product introduction videos, events, and radio.