Nissin Shurui Co., Ltd. 'Awa no Kaori Sudachi Chu' Celebrates 40th Anniversary. Lottery Campaign for 10,000 Yen Gift Cards Starts April 1st (Wed).

Nissin Shurui Co., Ltd. (Headquarters: Kamiita-cho, Itano-gun, Tokushima Prefecture; Representative: Yasuhito Maeda) will launch a "10,000 Yen Gift Card Present Campaign" starting April 1, 2026, to commemorate the 40th anniversary of "Awa no Kaori Sudachi Chu," which has shipped over 41 million bottles since its release in 1984.

The campaign targets "Awa no Kaori Sudachi Chu" (720mL) products that come with a neck-hanger POP announcing the campaign (shipments start April 1, 2026). To apply, scan the QR code on the neck-hanger POP, submit the required information, and complete the application.

This campaign is held at this significant milestone with deep gratitude to everyone who has supported us and walked with the land of Tokushima for 40 long years.

Even if you haven't tried it yet, please take this opportunity to taste it.

Prizes / Number of Winners

Sumitomo Mitsui Card VJA Gift Card worth 10,000 yen x 40 winners by lottery.

Eligible product: "Awa no Kaori Sudachi Chu" (720mL) with a campaign announcement neck-hanger POP. *Scheduled to start shipping on April 1, 2026. Availability may vary by region and store.

Application period: April 1, 2026 (Wed) ~ July 31, 2026 (Fri) until 23:59. *Even during the campaign period, it will end once campaign-advertised products (with campaign neck-hanger POPs) run out.

How to Apply

1. Purchase an eligible product (one entry per bottle). 2. Scan the QR code on the neck-hanger POP. 3. Enter the required information into the application form. 4. Submit to complete the application. 5. Lottery drawing (scheduled for mid-August).

*If the QR code cannot be read, please contact [email protected]. *Communication fees for application will be borne by the applicant. *Eligibility: Must be 20 years or older and reside in Japan.

About "Awa no Kaori Sudachi Chu"

This is a long-selling product that has been loved for over 40 years since its launch in 1984. It is a shochu-type liqueur characterized by the refreshing aroma, crisp acidity, and subtle bitterness unique to sudachi, using 100% fragrant natural sudachi juice from Tokushima Prefecture.

[Category] Liqueur [Volume] 720ml [Alcohol Content] 20 degrees [Ingredients] Shochu Kōrui (domestically produced), sugars, sudachi juice / acidulant, seasoning (amino acids, etc.)

### 100% Natural Juice

Only uses field-grown sudachi harvested during their "aromatic season" from August to September.

### Surprisingly Healthy!

Low in sugar compared to beer, etc. Even lower in sugar when mixed with carbonated water.

### The Ultimate Drink with Meals

Its refreshing acidity and subtle bitterness reset rich dishes.

### Inquiries

Nissin Shurui Campaign Office (TEL: 088-694-8266) Reception hours / 8:30-17:10 (excluding Saturdays, Sundays, and public holidays)

For other details on application requirements and precautions, please check the "Application Terms" on the campaign page. Application Terms: https://sudachi40th.nissin-shurui.co.jp/

"Awa no Kaori Sudachi Chu" 40th Anniversary! Buy Sudachi Chu and get a 10,000 yen gift card present campaign.

Nissin Shurui Co., Ltd. 283 Kamirokujo, Kamiita-cho, Itano-gun, Tokushima Prefecture Sudachi Chu 40th Anniversary Campaign Office (within General Affairs Dept.) TEL: 088-694-8266 FAX: 088-694-8355 Email address: [email protected]

### Company Profile

Company Name: Nissin Shurui Co., Ltd. Location: 283 Kamirokujo, Kamiita-cho, Itano-gun, Tokushima Prefecture Established: 1948 Business Activities: Alcoholic beverage manufacturing