What is the new trade name of Yumigahama Suisan Co., Ltd. and when does the change take effect?

The new trade name is Nissui Salmon Co., Ltd., and the change takes effect on April 1, 2026.

What is the name of the consumer campaign launched by Nissui in conjunction with the new salmon brand?

The campaign is called the Enjoy Seasonal Salmon Campaign and runs from March 31 to July 20.

Which company will market all domestic farmed salmon under the new unified brand Nissui Salmon?

Nissui Corporation will market all domestic farmed salmon produced by Nissui Salmon Co., Ltd. under the Nissui Salmon brand.

How much farmed salmon is Yumigahama Suisan expected to harvest this spring from its production sites?

Yumigahama Suisan plans to harvest approximately 4,550 tons of farmed salmon this spring from Sakaiminato, Sado, and Iwate Prefecture.

Who is serving as the image character for the Nissui Salmon campaign and what type of fish does the company farm?

Actor and artist Non is the campaign's image character, and the company farms coho salmon and trout.

Launch of New Domestic Farmed Salmon Brand "Nissui Salmon" and "Enjoy Seasonal Salmon" Giveaway Campaign

Published Mar 31, 2026 7:00 PM ・ Updated Jun 17, 2026 10:02 AM ・ 6 min read ・ Source: PR TIMES

Nissui Corporation will rebrand its subsidiary, Yumigahama Suisan Co., Ltd., to "Nissui Salmon Co., Ltd." on April 1, 2026, and unify its domestic farmed salmon under the "Nissui Salmon" brand. To celebrate, the company is launching the "Enjoy Seasonal Salmon" consumer campaign from March 31 to July 20, featuring actor and artist Non as the campaign ambassador.

Nissui Corporation (Representative Director and President: Teru Tanaka; Minato-ku, Tokyo) will change the trade name of its group company, Yumigahama Suisan Co., Ltd. (Representative Director and President: Hiroshi Tsuruoka; Sakaiminato City, Tottori Prefecture), to "Nissui Salmon Co., Ltd." effective April 1, 2026. Simultaneously, the domestic farmed salmon produced by the company will be marketed under the unified brand "Nissui Salmon."

In conjunction with the launch of this new brand, Nissui will conduct the "Enjoy Seasonal Salmon Campaign" from March 31 to July 20 as a consumer-facing initiative for salmon products handled by Nissui.

The deliciousness and quality of Nissui's domestic farmed salmon are supported by a wide range of technologies cultivated by the Nissui Group, including breeding, rearing, and processing. Yumigahama Suisan (established in 2013) farms coho salmon and trout, and this spring, it plans to harvest a total of approximately 4,550 tons of farmed salmon from its production sites in Sakaiminato, Sado, and Iwate Prefecture (Otsuchi and Rikuzentakata). Starting this term, all domestic farmed salmon produced by the company will be encompassed under the new "Nissui Salmon" brand, with the entire volume to be sold by Nissui.

Nissui Salmon is domestic farmed salmon raised by fish professionals. Because Nissui knows fish, knows the sea, and knows the journey from the farm to the dining table, we deliver quality and taste with confidence. Nissui Salmon is committed to protecting and delivering safe, delicious food. We will continue to bring peace of mind and smiles to daily dining tables, establishing this as a staple for the future of Japanese cuisine.

Actor and artist Non will continue to serve as the campaign's image character. With the message "A new salmon begins," she will promote Nissui's domestic farmed salmon and help energize the seafood retail sector.

Details of the "Enjoy Seasonal Salmon Campaign" ◆ Eligible Products Products with the campaign application sticker attached.

◆ Campaign Period: March 31 – July 20

◆ Prizes and Number of Winners ・ "Non Original Design QUO Card (3,000 yen)": 200 winners selected by lottery ・ "Iwate Prefecture White Rice (5kg)": 100 winners selected by lottery

◆ Application Deadline: July 20, 23:59

◆ How to Apply Access the campaign website and upload an image of the receipt for the eligible product purchased to apply. *For details, please visit the campaign website below or contact the campaign office.

【Campaign Website】 https://www.nissui.co.jp/cp/salmon/ (Scheduled to open on March 31)

【Campaign Office】 Enjoy Seasonal Salmon Campaign Office Phone Number: 0120-866-096 Reception Hours: 10:00 – 17:00 (Excluding Saturdays, Sundays, and holidays) Operation Period: March 31 – August 31

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Source: PR TIMES
Category: campaign

Launch of New Domestic Farmed Salmon Brand "Nissui Salmon" and "Enjoy Seasonal Salmon" Giveaway Campaign

⚡ Key Points

Details of the "Enjoy Seasonal Salmon Campaign" ◆ Eligible Products Products with the campaign application sticker attached.

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