Nitori Co., Ltd. (Headquarters: Sapporo; Chairman and CEO: Akio Nitori) has launched a series of items perfect for summer outings at Nitori stores nationwide and via Nitori Net starting mid-May.
In recent years, average summer temperatures across Japan have been on an upward trend, making heat protection during outings a major concern. There is a growing demand for 'portable coolness,' particularly for commuting, leisure, events, and travel. Against this backdrop, Nitori offers a wide range of products that allow anyone to easily manage the heat.
- 'Portable Ice Bag' for use anywhere Featuring a vacuum-insulated structure, these bags are designed to keep contents cold for extended periods. They come in two sizes: 160ml for portability and 270ml for more intense cooling, allowing users to choose based on their needs.
- 'Handheld Fan' for cooling on the go These rechargeable, functional fans provide easy cooling while outdoors. Options include models for desktop use or those with carabiners, suitable for various scenarios.
- 'Ponchos and Covers' to protect against UV rays and heat Cooling ponchos and face covers provide an immediate cooling sensation upon skin contact, shielding users from UV rays and heat. They are ideal for outdoor leisure and sports viewing.
Nitori suggests combining these items to maintain a cooling sensation longer, enabling users to incorporate heat protection more effectively and smartly.
Nitori will continue to focus on developing products that make daily life more convenient and comfortable.
FACT BOX
- Source: PR TIMES
- Category: New Product