Enjoy the hot summer with new limited-edition menu items from kitchen cars! Nobel Confectionery's "Otokoume" Sampling Event "Otokoume National Propagation Tour 2026" Held Again This Year, Starting Sequentially in 5 Cities Nationwide from July 17, 2026 (Fri)!

Nobel Confectionery Co., Ltd. (Headquarters: Ikuno-ku, Osaka; President and CEO: Toshiaki Baba; hereinafter "Nobel Confectionery") will hold the "Otokoume National Propagation Tour 2026" sampling event to spread the deliciousness of "Otokoume" nationwide, starting on July 17, 2026 (Fri). This event will feature various content to propagate "Otokoume" across the country. Starting with the Tokyo venue from July 17 (Fri) to July 20 (Mon, holiday), 2026, the tour will visit five cities: Hiroshima, Osaka, Aichi, and Fukuoka. Additionally, a campaign to experience the world of "Otokoume" more deeply, the "Otokoume Thanksgiving Present Campaign," is scheduled to start on July 16 (Thu).

Official Brand Site: https://www.nobel.co.jp/otokoume/

About the Project

Under the brand message "Beyond Umeboshi," the "Otokoume" series has pursued the rich flavor of umeboshi while developing a variety of products.

We are now holding the "Otokoume National Propagation Tour 2026" sampling event, where a limited-time kitchen car wrapped in the new "Otokoume" visual will travel to five cities nationwide to deliver the profound essence of "Otokoume," which is not yet widely known, while spreading its rich umeboshi flavor across the country. At this event, the specially designed kitchen car "Umemaru," which expresses the world of "Otokoume," will appear in Tokyo, Hiroshima, Osaka, Aichi, and Fukuoka. At the venue, we will offer a "Tasting Set of 5 Otokoume Varieties" where you can compare five standard products from the "Otokoume" series, sell limited-edition menu items inspired by "Otokoume Kura's Training Meal," and hold "Otokoume Kura's Lucky Draw (Gachapon)" where you can win original merchandise that can only be obtained here, as well as the "Otokoume Kura Grand Lottery" for a chance to win luxurious prizes. Furthermore, the official character Otokoume Kura will also appear at the venue to liven up the event.

This event is designed for both fans and those who have never experienced the "Otokoume" series before to experience "Beyond Umeboshi," which is unique to this product. You can enjoy the world of "Otokoume" and its wide range of product lineup throughout the venue. Please visit the venue and enjoy "Otokoume," which advocates "Beyond Umeboshi."

Event Overview

Event Name: "Otokoume National Propagation Tour 2026"

Dates and Venues:

《Tokyo》

・July 17 (Fri) - 20 (Mon) 11:00 AM - 7:00 PM

*July 17 (Fri) only from 1:00 PM

・Inarihashi Plaza in front of Shibuya Stream

3-21-3 Shibuya, Shibuya-ku, Tokyo

《Hiroshima》

・July 25 (Sat) - 26 (Sun) 11:00 AM - 7:00 PM

・Hiroshima PARCO Main Building 1F Storefront Event Space

10-1 Hondori, Naka-ku, Hiroshima City, Hiroshima Prefecture

《Osaka》

・August 1 (Sat) - 2 (Sun) 11:00 AM - 7:00 PM

・Grand Front Osaka Umekita Plaza Event Space in front of JR Osaka Station

4-1 Ofukacho, Kita-ku, Osaka City, Osaka Prefecture

《Aichi》

・August 8 (Sat) - 9 (Sun) 11:00 AM - 7:00 PM

・Location within Nagoya City, Aichi Prefecture

《Fukuoka》

・August 15 (Sat) - 16 (Sun) 11:00 AM - 7:00 PM

・Solaria Plaza 1F Event Space Zephra

2-2-43 Tenjin, Chuo-ku, Fukuoka City, Fukuoka Prefecture

*Distribution will end once the planned quantity is depleted.

*Scheduled to be held in 5 cities nationwide.

*Dates and locations are subject to change due to weather conditions, etc.

*The event is scheduled to proceed even in case of rain, but may be temporarily suspended or canceled due to congestion or weather conditions.

*Content may vary depending on the venue.

Touring 5 Cities Nationwide with the Limited-Time Wrapped Kitchen Car "Umemaru" Featuring the New "Otokoume" Visual!

The specially designed vehicle "Umemaru," which expresses the renewed world of "Otokoume," will tour five cities nationwide: Tokyo, Hiroshima, Osaka, Aichi, and Fukuoka.

In addition to welcoming visitors as a symbol of the venue, the kitchen car will also sell limited-edition menu items inspired by "Otokoume Kura's Training Meal." Please pay attention to the kitchen car "Umemaru" with its new visual, which delivers the essence of "Otokoume" nationwide.

"Otokoume National Propagation Tour 2026" Content Introduction

▼ Part 1: Tasting Experience "Tasting Set of 5 Otokoume Varieties"

A tasting corner will be set up where you can compare five carefully selected items from the "Otokoume" series. The products include "Otokoume Candy," "Otokoume Gummy," "Otokoume Sheet," "Mega Otokoume Granules," and "Otokoume Soft Candy." Please enjoy "Beyond Umeboshi" while comparing the different textures and flavors.

▼ Part 2: Limited Menu "Otokoume Kura's Training Meal"

At the kitchen car "Umemaru" within the event venue, we will sell limited-edition menu items inspired by "Otokoume Kura's Training Meal," created by Otokoume Kura and his comrades to break free from the conventional form of umeboshi. A three-item set will be available, including "Otokoume Sour," "Otokoume Cold Mini Ochazuke," and "Tasting Set of 5 Otokoume Varieties," which can be enjoyed refreshingly even in the hot season. Each item will also be available for individual purchase.

*"Otokoume Sour" is only available to those aged 20 and over.

*For those who do not drink alcohol, "Otokoume Soda (Non-alcoholic)" is also available.

▼ Part 3: "Otokoume Kura Grand Lottery" to Win Luxurious Prizes

The "Otokoume Kura Grand Lottery" will be held for those who have an entry ticket. To deliver the enjoyment of "Beyond Umeboshi," we have prepared luxurious prizes that allow you to fully experience the Otokoume school. Winners will receive the grand prize "Tenka Toitsu Mori" (Consolidation of the Realm), a luxurious assortment of 16 types of "Otokoume" series and "Otokoume" collaboration products, for 10 people each day. In addition, 50 people each day will receive the "Otokoume Ichimon Set," a set of "Otokoume Sour" and three types of snacks, and 500 people will receive one "Otokoume Sour." Don't miss this great opportunity to win big.

*"Otokoume Sour" will only be given to those aged 20 and over.

*Those under 20 years of age will receive one "Otokoume" product as a substitute.

▼ Part 4: "Otokoume Kura's Lucky Draw (Gachapon)" to Get Limited Edition Goods

Limited edition original merchandise, a must-see for "Otokoume" fans, will be sold in limited quantities. We have prepared "Otokoume Kura's Lucky Draw (Gachapon)" where you can win the original "Otokoume Kura Keychain," which can only be obtained here. You can also enjoy it as a souvenir of your visit to the event.

▼ Part 5: Greeting from Otokoume Kura

Otokoume Kura himself is scheduled to appear at the venue to deliver the charm of "Otokoume" to more people. Please come to the venue to see his heroic figure that will further liven up the event.

In addition, at the event venue, we will have various other contents such as a photo spot featuring the brand message "Beyond Umeboshi," and limited edition stickers (3 types) that you can receive by answering a survey. Furthermore, to further spread the word to those who have never tasted "Otokoume," we plan to hold "Otokoume Kura's Street Walk" near the event venue, where Otokoume Kura himself will deliver "Otokoume." Please take this opportunity to visit the event venue and enjoy "Otokoume," which advocates "Beyond Umeboshi."

Otokoume Thanksgiving Present Campaign

As a token of our gratitude to those who have enjoyed "Otokoume," we will be holding a present campaign starting July 16, 2026 (Thu), where we will give away precious items from Otokoume Kura. Approximately 20,000 winners will be selected by lottery from those who apply with receipts from the purchase of eligible "Otokoume" products, and will receive luxurious prizes such as limited edition "Otokoume" merchandise and valuable points.

Application Period: July 16, 2026 (Thu) 11:00 AM - September 24, 2026 (Thu) 11:59 PM

Receipt Valid Period: July 16, 2026 (Thu) - September 15, 2026 (Tue)

Eligible Products: Otokoume Series

(Collaboration products with other manufacturers, such as "Otokoume Sour" and "Otokoume Furikake," are not eligible.)

Prizes: Otokoume Kura's Grand Giveaway - Selectable Digital Points - 20,000 winners

Otokoume All Varieties Set - 100 winners

Otokoume Style: Ultimate Tableware Set - 100 winners

Pure Gold Otokoume Kura - 1 winner

Application Procedure: 1 Purchase an "Otokoume" series product and receive a receipt.

2 Upload the receipt to the campaign website and collect stamps.

3 Apply for your preferred course based on the collected stamps.

Campaign Website: A special website will be released after 11:00 AM on July 16 (Thu).

About "Otokoume"

The "Otokoume" series boasts a rich umeboshi flavor, achieved with the secret "Otokoume" powder that pursues the original saltiness and umami of umeboshi. It is available in a variety of lineups, including candies, gummies, soft candies, and sheets.

About Nobel Confectionery

Nobel Confectionery cherishes the "dreams and romance" that spread from confectionery and delivers various sweets in the form of "new deliciousness." Seeking more smiles, we will continue to create "dream drops" that bring a smile to your face when you put them in your mouth.

Company Name: Nobel Confectionery Co., Ltd.

Officers: President and CEO: Toshiaki Baba

Founded: October 2, 1929

Establishment Date: May 10, 1947

Business Activities: Manufacturing and sales of confectionery

Main Products: Candies, gummy candies, lozenges, snack confectionery

Number of Employees: 243 (As of May 2026)

<Official Website URL>

https://www.nobel.co.jp/