Wallpaper Brand 'WhO' Launches 25 New Designs from French Series 'La Touche Originale' Blending Bold Motifs with Natural Textures

Cosmos / LTCH144

Nohara Group Co., Ltd. Interior Style Unit (Headquarters: Shinjuku-ku, Tokyo; President & CEO: Kousuke Nohara), operator of the interior materials and wallpaper brand 'WhO (Fuu)', announces the addition of 19 patterns and 25 products to its series featuring the French wallpaper brand 'La Touche Originale (La Touche Originale)'. The new collection will be released on Tuesday, July 14, 2026.

Geometric / LTCH158 (left), Fresh and warm / LTCH160 (right)

Featuring original and dramatic expressions by artists from around the world, the designs create extraordinary and emotionally engaging spaces. Centered on bold motifs, the collection includes a rich variety of patterns such as painted textures and graphic geometric designs.

Even large-scale patterns feature intricate detailing and a naturally textured feel down to the finest elements.

Combined with embossed wallpaper finishes, the designs achieve enhanced three-dimensionality.

Cosmos / LTCH144

[View Full Lineup]

https://whohw.jp/series/la_touche_originale/

About 'La Touche Originale (La Touche Originale)'

The French wallpaper brand 'La Touche Originale' presents unique collections developed through collaborations with contemporary, innovative artists, resulting in a diverse range of trend-responsive patterns.

SERIES: La Touche Originale

NO.: LTCH144 - 168

PRICE: ¥7,200 /m (excluding tax and shipping)

[Selected Lineup Examples]

Cosmos / LTCH149

Voluta / LTCH151

Fluence / LTCH157

Larger than life / LTCH164

Arte / LTCH165

About 'WhO (Fuu)'

Launched in 2015, 'WhO (Fuu)' is a wallpaper brand dedicated to creating more beautiful, beloved, and better spaces for those exploring new forms of expression. It received the Good Design Award in 2016. The brand currently offers over 2,800 distinctive and expressive designs, including patterns created from a spatial designer’s perspective, works by creators active across diverse fields, and collaborative designs with various domestic and international brands and companies.

WhO aims to meet the growing demand for highly design-oriented wallpapers that uniquely and beautifully enhance spaces, particularly in Japan’s expanding renovation and remodeling market, as well as in accommodations, retail stores, and real estate properties where visual decoration is increasingly emphasized.

Through made-to-order production in Japan, WhO flexibly supports design customization while minimizing material waste by avoiding inventory. The brand also contributes to environmental sustainability by adopting digital catalogs, which reduce CO2 emissions compared to hypothetical paper catalog usage*¹. Additionally, WhO uses inks certified under the 'GREENGUARD Gold' standard*², which meets strict criteria for low chemical emissions such as VOCs in indoor environments, demonstrating its commitment to a sustainable business model.

https://whohw.jp/

*¹ Certification by UL Solutions (USA) indicating health and environmental performance

https://japan.ul.com/resources/greenguardcertificationprogram/

*² Reference: https://whohw.jp/about/

About Nohara Group Co., Ltd.

Nohara Group Co., Ltd. and its affiliated companies operate under the mission 'CHANGE THE GAME. Creatively and enjoyably updating the construction industry.' As front-runners in the evolving construction sector, they work with stakeholders to drive supply chain transformation and integration.

As part of the construction industry that supports society, the group aims to realize a sustainable future by reducing construction waste and CO2 emissions, and by improving productivity to advance work-style reforms.

https://nohara-inc.co.jp