NO MORE Co., Ltd. (headquartered in Shibuya, Tokyo; CEO: Shinichiro Sata), a company specializing in immersive experiential entertainment, will co-produce and organize a two-day experiential event titled 'NoeSta Mystery Investigation – Secrets of the Backstage and Ghost Rumors' at Noevir Stadium Kobe on Saturday, August 8 and Sunday, August 9, 2026, in collaboration with Rakuten Vissel Kobe Co., Ltd. (headquartered in Chuo Ward, Kobe; President & CEO: Yuuki Senbu; hereinafter 'Vissel Kobe').
Inspired by rumors that 'paranormal phenomena occur at the stadium every summer,' this event invites participants to become assistant detectives, exploring restricted backstage areas such as player locker rooms, press conference rooms, VIP lounges, and pitchside zones. As they investigate various 'anomalies,' attendees will gradually uncover the hidden truth behind these mysterious occurrences.
By following a narrative alongside a detective and exploring normally off-limits backstage areas, participants will enjoy a unique mystery experience where real stadium spaces merge seamlessly with an immersive story.
What is 'Anomaly Hunting'?
Participants will search for mysterious phenomena occurring within the stadium—such as 'suddenly distorted monitor images in the press room' or 'cheers echoing from an empty stadium'—using clues from anomaly lists and investigation documents. Discover unexplained events in the stadium's backstage areas, investigate their causes alongside the detective, and work toward revealing the truth behind the paranormal rumors.
Planned Investigation Sites
Creating New Value for the Stadium
This event represents a new initiative to utilize the stadium for purposes beyond sports spectating.
The stadium, typically a stage for intense matches, will transform for two days only into an extraordinary 'investigation field' filled with paranormal mysteries. While appealing to club fans, it also aims to attract horror and experiential content enthusiasts who have previously had no connection to the stadium, offering them a new reason to visit.
Vissel Kobe operates under the philosophy of 'Happiness for Everyone Involved with Vissel,' striving to contribute to the local community through football and embracing the 'Kobe Forever Forward' spirit of progressing together with the city of Kobe. Through this event, Vissel Kobe aims to reach individuals who have never engaged with the club before, encouraging stadium visits and fostering new forms of connection and community contribution.
Event Overview
Event Name: NoeSta Mystery Investigation – Secrets of the Backstage and Ghost Rumors
Dates: Saturday, August 8 and Sunday, August 9, 2026
Time: Same schedule both days (60 total performances)
First performance begins at 12:00. Performances start every 15 minutes.
Final performance begins at 19:45.
Each session lasts approximately 60–70 minutes. Check-in opens 20 minutes before start time and closes 10 minutes prior.
Venue: Inside Noevir Stadium Kobe
1-2-2 Mikasicho, Hyogo Ward, Kobe City, Hyogo Prefecture 652-0855
Organizer: Rakuten Vissel Kobe Co., Ltd.
Production & Planning: NO MORE Co., Ltd.
Official Website: https://www.vissel-kobe.co.jp/special/kaiki_chousa/
Official SNS: https://x.com/visselkobe
About Rakuten Vissel Kobe Co., Ltd.
Vissel Kobe is a professional football club based in Kobe City, Hyogo Prefecture, competing in Japan's professional football league. The name 'Vissel' combines the English words 'VICTORY' and 'VESSEL,' symbolizing a 'victorious voyage.' The club won the J1 League in 2023, achieved a double title in 2024 by winning both the J1 League and Emperor's Cup, and in 2026 secured the J1 Centennial League title and qualification for the AFC Champions League Elite for the third consecutive season.
Official Website: https://www.vissel-kobe.co.jp/
About NO MORE Co., Ltd.
NO MORE is a startup founded in 2024 that plans and develops 'immersive experiential entertainment' designed to stimulate the five senses within real-world spaces.
With a mission to create unprecedented experiences that leave lasting memories, NO MORE collaborates with content holders, commercial facilities, and developers both in Japan and abroad to deliver innovative, Japan-originated experiential entertainment to the world.
Official Website: https://nomore.jp/
FACT BOX
- Source: PR TIMES
- Category: Event