Third Pop-Up Store Following Harajuku and Sapporo to Open in Enoshima! "SPICY HAPPINESS IN summer!" Shin Ramyun Pop-Up Store Opens July 11 (Sat)

Image is for illustrative purposes.

Nongshim Japan Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; President: Kim Daeha) will hold a limited-time POPUP store "SPICY HAPPINESS IN summer!" for its global brand "Shin Ramyun," sold in over 100 countries, from July 11 (Sat), 2026, to September 13 (Sun), at the beach house "AOSHIRO RESORT" located on Katase Nishihama Beach in Enoshima, Shonan. During the period, you can enjoy "Original Shin Ramyun Menus (6 types in total)" and the "Hangang Ramen Experience" in a store that stands out on the Enoshima beach, colored in the striking red of Shin Ramyun. Furthermore, an opening event will be held from July 18 (Sat) to July 20 (Mon, holiday). For three days only, you can enjoy free Shin Ramyun tastings (first-come, first-served, limited quantity) and an original game where you can win Shin Ramyun series products.

"You'll want to eat it precisely because it's hot!" Is Summer the Season for "Spiciness"!?

Pre-opening: July 1, 2026 (Wed) / Grand Opening: July 11, 2026 (Sat) *During the pre-opening period, only some menu items will be available for advance sale.

This is the third time Shin Ramyun will have a limited-time store at an Enoshima beach house, marking two years since 2024. This year, celebrating the 40th anniversary of Shin Ramyun's creation, the event will be held on the largest scale ever, with the theme "Summer Fun with Shin Ramyun." "SPICY HAPPINESS IN summer!" is the third Shin Ramyun pop-up store in Japan, following Harajuku and Sapporo. Inside the store, amidst decorations that fully express the world of Shin Ramyun, such as the "Shin Object" and "Korean Ramen Shelf," we offer "Original Shin Ramyun Arrangement Menus" created by AOSHIRO RESORT, Japan's largest beach house, and the "Hangang Ramen Experience," familiar in Korea. Shin Ramyun is eaten by many people not only in the cold season but also in the hot summer. Whether it's people deliberately sweating profusely in the intense heat or those enjoying cold arrangements unique to summer, Shin Ramyun is loved by a wide range of people regardless of the season. This summer in Enoshima, you can enjoy the ultimate Shin Ramyun experience in a relaxed and hot seaside location.

[Shin Ramyun Pop-Up Store "SPICY HAPPINESS IN summer!" Event Details]

Image is for illustrative purposes.

- Event Period: July 11 (Sat), 2026 - September 13 (Sun), 2026

*During the pre-opening period from July 1 (Wed) to July 10 (Fri), only some menu items will be available for advance sale.

- Business Hours: 9:00-21:00 *Business hours will differ during the opening event period.

- Venue: Inside the beach house "AOSHIRO RESORT" (Inside Katase Nishihama Beach, 2-chome Katase Kaigan, Fujisawa City, Kanagawa Prefecture)

- Access: Approximately 4 minutes walk from Katase-Enoshima Station on the Odakyu Enoshima Line

- Admission Fee: Free

Beach House "AOSHIRO RESORT"

- Services Offered:

1 Shin Ramyun x AOSHIRO Collaboration Menu (6 types in total / from 1,000 yen each)

2 Hangang Ramen Experience (Choose from 7 types of Nongshim instant noodles / 700 yen each / with toppings)

3 Nongshim Cup Noodles (700 yen each / with toppings)

4 Message Board

5 Various Photo Spots ("Shin" Object / Korean Ramen Shelf / Cup Noodle-shaped Table / Shin Ramyun Beach Umbrella, etc.)

*Purchased products can also be consumed inside AOSHIRO RESORT.

▼Opening Event Details

- Event Period:

July 18 (Sat), 2026, 14:00-16:00 (Limited to the first 100 people)

July 19 (Sun) & July 20 (Mon, holiday), 2026, 11:00-16:00 (Limited to the first 400 people each day)

- Admission Fee: Free

- Opening Event Exclusive Content:

1 Free Tasting of Original Shin Ramyun Menu (3 out of 6 available menus will be distributed for free in limited quantities)

2 Original Game to Win Shin Ramyun "Shin CUP IN CHALLENGE"

▼Shin Ramyun Original Menu Details

Addictive mild spiciness!! SPICY&CREAMY!

"Spicy Creamy Shin Ramyun" (1,000 yen including tax)

(Spiciness Level: 1)

Rich flavor that goes well with drinks! Trendy "Mayonnaise Mazesoba Style"!!

"Shin Rayu Soba" (1,200 yen including tax)

(Spiciness Level: 2)

Rich umami with seafood! Shin Ramyun x Korean Classic Chapaguri!!

"Seafood Shin Chapaguri" (1,200 yen including tax)

(Spiciness Level: 3)

Tomato and cheese are a perfect match! "Spicy Arrabbiata Style"!!

"Kara Arrabbiata" (1,000 yen including tax)

(Spiciness Level: 3)

Arranged in a Korean style, the classic flavor everyone loves!

"Umakara Napolitan" (1,000 yen including tax)

(Spiciness Level: 2)

Refreshing & Satisfying! "Cold Tsukemen Style" to beat summer fatigue!!

"Pork Tsukemen Shin Ramyun" (1,200 yen including tax)

(Spiciness Level: 2)

*Product used in each original menu: "Shin Ramyun Instant Noodles"

(https://www.nongshim.co.jp/lineup/lineup01_01.html)

About the Brand Message "Spicy Happiness In Noodles"

The global catchphrase for Shin Ramyun, "Spicy Happiness In Noodles," is the brand message conveyed to the world, embodying what Shin Ramyun represents. This catchphrase, taking the initial letter of "Shin (辛)," was designed to be easily understood by people in countries that do not use Chinese characters, including those outside of Asia. It encapsulates the "Happiness" brought about by "Spiciness" within "a bowl of noodles," expressing the desire to make "Shin Ramyun's spiciness a special time." Under this message, as a ramen to be enjoyed across borders, it will deliciously spice up the daily lives of people around the world. The Shin Ramyun brand will continue to move forward with the sentiment of "Spicy Happiness In Noodles."

About Nongshim Japan Co., Ltd.

[Company Overview]

Company Name: Nongshim Japan Co., Ltd.

Location: Daido Seimei Kasumigaseki Bldg. 4F, 1-4-2 Kasumigaseki, Chiyoda-ku, Tokyo

President: Kim Daeha

Founded: January 8, 2002

Business Activities: Import and sale of Korean food products

Company HP: https://www.nongshim.co.jp/