Last year's POPUP "The Tag Market" Drew Over 20,000 Visitors! Hair & Makeup Artist Hiro Odagiri's Event Set for August 22 (Sat) - 29 (Sat), 2026

Nous Inc., headed by hair & makeup artist Hiro Odagiri, will hold the POPUP event "The Tag Market" (Recommended with Love) curated by Hiro Odagiri for 8 days from August 22 (Sat) to August 29 (Sat), 2026, at "+Base 0" (Plus Base Zero) on the 2nd and 3rd floors of NEWoMan TAKANAWA South in TAKANAWA GATEWAY CITY, Takanawa, Tokyo. In conjunction with this, we have begun accepting advance reservations for viewing Hiro Odagiri's stage events during the exhibition period, starting today. Please note that reservations to visit the event are scheduled to begin on July 22 (Wed).

This POPUP is a market event where Hiro Odagiri, who has over 4 million total social media followers, can share the reasons behind their genuine recommendations across beauty, lifestyle, and culture. With the concept "Recommended with Love," the event will feature not only the exhibition, sale, and sampling of items carefully selected by Hiro Odagiri, but also an evolution from last year's event with diverse content including collaborations with various brands beyond beauty and talk events. Visitors can experience new values and encounters while engaging with the stories and sentiments behind each recommendation.

"The Tag Market" Event Outline

Name

The Tag Market (Recommended with Love)

Dates

August 22, 2026 (Sat) - August 29, 2026 (Sat)

Event Hours

August 22 (Sat): 11:00 AM - 8:00 PM (Last entry 7:40 PM) August 23 (Sun): 10:00 AM - 6:00 PM (Last entry 5:40 PM) August 24 (Mon) - August 28 (Fri): 12:00 PM - 8:00 PM (Last entry 7:40 PM) August 29 (Sat): 11:00 AM - 8:00 PM (Last entry 7:40 PM)

Venue

"+Base 0" (+Plus Base Zero), 2F & 3F, NEWoMan TAKANAWA South, TAKANAWA GATEWAY CITY

Location

2-21-2 Takanawa, Minato-ku, Tokyo 108-0074

Access

Directly connected to Takanawa Gateway Station (South Exit) on JR Yamanote Line and Keihin-Tohoku Line

Admission Fee / Entry Method

Paid, advance reservation required. Reservations can be made from 1:00 PM on July 22 (Wed).

Special Website

thetagmarket.com

Content

- Exhibition, sale, and sampling of items selected by Hiro Odagiri - Collaboration content with various brands - Hiro Odagiri stage events, and more

Organizer

Nous Inc.

Concept: "Recommended with Love."

Recommendations have stories. There are moments when you fall in love with them. There's a warmth that makes you want to pass them on to someone else.

"The Tag Market" is an exhibition space that introduces the things Hiro Odagiri loves, transcending the realms of beauty, lifestyle, and culture. Cosmetics, fragrances, tools, food, words, music, things that organize daily life. Trace the "reasons for liking" attached to each item and touch upon the thoughts and backgrounds behind the objects. Time spent exploring recommendations leads to encounters with a new self.

Main Contents

Hiro's Select Item Exhibition & Sales Area: Exhibition, sale, and sampling of beauty and lifestyle items carefully selected with love by Hiro Odagiri.

Collaboration Content: Co-created content with diverse brands beyond the scope of beauty.

Stage Events: Talk shows and makeup shows featuring Hiro Odagiri with guests from various fields.

POPUP Reservation Overview

Stage Event Viewing Reservation (Lottery) Application Period: July 8 (Wed) 1:00 PM onwards

Stage Event Viewing Reservation (Lottery) Results Announcement: Around July 17 (Fri)

POPUP Entry Reservation (First-come, first-served) Start Date: July 22 (Wed) 1:00 PM

Stage Event Lottery Details During Exhibition Period

We are now accepting applications for viewing Hiro Odagiri's stage events during the exhibition period. Viewing reservations will be accepted via a lottery application form, and results will be announced after the application period closes. The theme, speakers, dates and times, and application methods for each session are as follows.

Application Period: July 8 (Wed) 1:00 PM - July 14 (Tue) 11:59 PM

Application Format: Advance lottery system via each reservation site

Lottery Results: Around July 17 (Fri) * "ELLE x Hiro Odagiri Talk Show" and "NewsPicks x Hiro Odagiri Talk Show" have different application periods and formats. Please check each site for details.

Stage Event List

Date & Time

Content

August 22 (Sat) 12:00 PM - 1:00 PM

ELLE x Hiro Odagiri Talk Show

August 23 (Sun) 1:30 PM - 2:30 PM

SHISEIDO Collaboration Talk Show

August 24 (Mon) 1:30 PM - 2:30 PM

[For 4th Graders to 3rd Year Junior High Students Only] Teacher Hiro's Skin and Beauty Academy

August 26 (Wed) 7:00 PM - 7:45 PM

NewsPicks x Hiro Odagiri Talk Show

August 28 (Fri) 6:45 PM - 7:30 PM

Hiro Odagiri with CHANEL BEAUTY Makeup Show

August 22 (Sat) 2:30 PM - 3:30 PM August 23 (Sun) 11:00 AM - 12:00 PM August 27 (Thu) 6:45 PM - 7:45 PM August 29 (Sat) 1:30 PM - 2:30 PM

Hiro Odagiri Fan Event

Stage Event Details

Collaboration Talk Shows

ELLE x Hiro Odagiri Talk Show

Date & Time: August 22 (Sat) 12:00 PM - 1:00 PM Related Page: https://www.elle.com/jp/beauty/a71802974/hiro-odagiri-event-2607/ * Details and application information for the event will be released on the above site at a later date.

SHISEIDO Collaboration Talk Show - SHISEIDO and Hiro Odagiri Discuss the Power of J-Beauty - Date & Time: August 23 (Sun) 1:30 PM - 2:30 PM Price: ¥2,000 Application Method: Apply via the URL below https://livepocket.jp/e/thetagmarket260823_02

NewsPicks x Hiro Odagiri Talk Show Date & Time: August 26 (Wed) 7:00 PM - 7:45 PM Related Page: https://newschool.newspicks.com/lite/28 * Details and application information for the event will be released on the above site at a later date.

Makeup Show

Hiro Odagiri with CHANEL BEAUTY Makeup Show Date & Time: August 28 (Fri) 6:45 PM - 7:30 PM Price: ¥3,000 Application Method: Apply via the URL below https://livepocket.jp/e/thetagmarket260828 * Up to 2 people can apply per application.

Summer Vacation Special Project

[For 4th Graders to 3rd Year Junior High Students Only] Teacher Hiro's Skin and Beauty Academy Date & Time: August 24 (Mon) 1:30 PM - 2:30 PM Price: ¥4,000 Application Method: Apply via the URL below https://livepocket.jp/e/thetagmarket260824 * Applications are limited to students from 4th grade to 3rd year of junior high school. This program can be attended by the child and one parent.

Hiro Odagiri Fan Event

Date & Time: August 22 (Sat) 2:30 PM - 3:30 PM August 23 (Sun) 11:00 AM - 12:00 PM August 27 (Thu) 6:45 PM - 7:45 PM August 29 (Sat) 1:30 PM - 2:30 PM

Price: ¥4,000 Application Method: Apply via the URL for each date August 22 (Sat) 2:30 PM - 3:30 PM https://livepocket.jp/e/thetagmarket260822_02 August 23 (Sun) 11:00 AM - 12:00 PM https://livepocket.jp/e/thetagmarket260823_01 August 27 (Thu) 6:45 PM - 7:45 PM https://livepocket.jp/e/thetagmarket260827 August 29 (Sat) 1:30 PM - 2:30 PM https://livepocket.jp/e/thetagmarket260829

* Up to 2 people can apply per application.

Common Information Duration: Approximately 60 minutes per session Location: Special stage within the venue Inquiries: [email protected]

Message from Hair & Makeup Artist Hiro Odagiri

Every day, we encounter countless things and choose what we "like" as we live. I believe that these choices reflect a person's values, sensibilities, and indeed, their entire life. Therefore, for this "The Tag Market," I have gathered only those things that have truly moved my heart and that I "want to deliver to everyone now." Beyond beauty, including words, music, food, tools, and culture. Beauty is not solely completed by makeup and cosmetics; it is nurtured by everything we interact with daily. At the previous POPUP event, I witnessed many people whose moods and ways of life were positively transformed, sparked by their encounters with beauty. It was this experience that inspired me to want to deliver encounters with "things that move the heart" this time, extending beyond the realm of beauty. How each person receives what they encounter at the venue and incorporates it into their daily lives is up to them. I would be delighted if this place serves as an opportunity for everyone to encounter new sensibilities and values, and to re-examine their own unique beauty.

Hiro Odagiri Profile

In addition to hair and makeup for magazines and advertisements, he also works as an advisor and director for cosmetic brands, appears in media, and has published books. He has earned high trust from actresses and models based on his extensive beauty knowledge and practical experience. His YouTube channel, "HIRO BEAUTY CHANNEL," is a beauty channel with over 1.73 million subscribers. It garners support for its practical and reproducible makeup techniques and empathetic communication with viewers, influencing consumer trends in the beauty market, such as creating the "Hiro-gai" (Hiro-buy) movement in cosmetic purchasing behavior. In 2025, he expanded into real-world events, including the "ENERGETIC MONSTER HIRO ODAGIRI BEAUTY SELECTED POPUP" held in Tokyo and Osaka. He promotes community building that spans both digital and real realms. He focuses on initiatives that reinterpret the delicate techniques and aesthetic consciousness unique to Japan in a modern way, connecting the value of J-beauty to the contemporary market. He has over 4 million total social media followers.