Upcycle Brand "Ligaretta" Makes Its Debut at Daimaru Tokyo's Experiential Store "Asumise"

The town-born upcycle brand "Ligaretta" by the Daimaruyu Area Management Association (Location: Marunouchi, Chiyoda-ku, Tokyo; Chairman: Takayuki Kishii; hereafter "Ligare Daimaruyu") will make its first appearance at the comprehensive experiential store "Asumise" on the 9th floor of Daimaru Tokyo, adjacent to Tokyo Station, from April 29 to July 21, 2026.

◆ About Ligaretta

Ligare Daimaruyu launched the apparel brand "Ligaretta," which upcycles (*2) banner flags (*1) and other materials displayed on Marunouchi Naka-dori. It proposes a brand from the Daimaruyu (Otemachi, Marunouchi, Yurakucho) area that fits the modern era with a concept of reducing waste and circulating materials. It considers items destined for disposal as "materials permeated with the story of the town," and its concept is not just to reduce waste but also to connect the town's stories. Gathering unutilized materials existing in the city, connecting the stories permeated in them, and circulating them. Wearing fashion permeated with the story of the town. "Ligaretta" proposes such a lifestyle.

*1: Our association handles the procedures for displaying area management advertisements (flags, etc.) in the Daimaruyu area. *2: Products that give new added value, such as design, to items that were originally destined to be discarded, transforming them into different products.

◆ Ligaretta Online Store

Shop Name: Ligaretta STORE URL: https://ligaretta-store.myshopify.com/

◆ About Asumise

From "Buying" to "Encountering" Daimaru Matsuzakaya Department Store's comprehensive experiential store "Asumise"

It is a shop where you can experience items that lead to the future and their brand stories. You can also enjoy cafes, events, and installations that change for a limited time.

Dates: April 29, 2026 (Wed) - July 21, 2026 (Tue) Location: Daimaru Tokyo 9th Floor [Asumise] 1-9-1 Marunouchi, Chiyoda-ku, Tokyo Official HP: https://dmdepart.jp/asumise/

◆ Product Lineup

Using the banner flags displayed on Marunouchi Naka-dori as the main material, and employing a "secret background pattern" designed to overcome barriers of rights and intellectual property, the brand fully upcycles banner flags and other materials that were previously difficult to utilize and discarded.

*In-store Sales: Tote bags, mini tote bags, ties, business card cases

*Ligaretta Online Store: Tote bags, mini tote bags, ties, caps, business card cases, smartphone straps, pins, [Limited-time made-to-order sales] coats, skirts, sneakers

<In-store Sales> Business card cases, tote bags, ties

<Limited-time made-to-order sales> Sneakers, coats