Abandoned Farmland Transforms into a 'Fragrant Herb Field' Town – The 'Herb Village Concept'

Nashinoka, a brand based in Fujikawa Town, Yamanashi Prefecture, that creates fragrances using unused resources, announces the 'Fujikawa Town Herb Village Concept' as a future vision, coinciding with 'April Dream' on April 1st.

This concept envisions a future where abandoned farmland is revitalized, and local farmers, government, and businesses collaborate to cultivate herbs and develop a fragrance industry.

*Our company supports April Dream, which aims to make April 1st a day for expressing dreams. This press release represents the dream of 'Company/Organization Name'. It does not guarantee immediate implementation.

Initiatives Already Underway (Phase-1)

Nashinoka is currently revitalizing abandoned farmland (approx. 750㎡) and cultivating herbs in-house.

Herbs being cultivated: ・Hino Haru Blue Rosemary ・Common Sage ・Black Peppermint

・Lemon Balm

Revitalization of abandoned farmland

Towards a herb field

Furthermore, we are also utilizing discarded wild yuzu peels and thinned wood (cypress, cedar) to regenerate dormant local resources as fragrances.

Collection of thinned wood

Discarded yuzu peels

Using these local resources as raw materials, we manufacture essential oils and hydrosols.

Nashinoka Distillery

Future Vision: 'Fujikawa Town Herb Village Concept' (Phase-2)

In the future, we aim to create a system where not only our company but the entire region cultivates herbs.

＜Fujikawa Town Herb Village Concept Diagram＞

As one form of this, we envision the following concept:

1. Support for Abandoned Farmland Revitalization

Collaborate with the local government to support the maintenance of abandoned farmland and the introduction of herb seedlings.

2. Herb Cultivation by Local Farmers

Local farmers participate in herb cultivation as a new crop.

3. Stable System through Full Purchase

Nashinoka purchases cultivated herbs and processes them into essential oils and hydrosols.

4. Contribution to the Region

Value created through the business is returned to the region, fostering a sustainable cycle.

The Future We Aim For

In a future where this concept is realized:

・Abandoned farmland will be revitalized as herb fields ・New income sources will be created for farmers ・Local resources will be delivered as fragrances domestically and internationally

Such changes will emerge.

And we aim for Fujikawa Town to become a region with new appeal as a 'Village of Fragrance'.

Why We Aim for This Concept

Fragrance, though invisible, has the power to deeply embed itself in memory and emotion. At the same time, behind that fragrance lies the land, people, and the workings of nature.

At Nashinoka, we aim not just to create products, but to 'turn the entire story of the region into a fragrance'.

For this, we believe a system is necessary where the raw materials (plants) are grown locally and circulated within the region.

Regarding April Dream

This concept is still a future that has not yet been realized. However, small initiatives such as the revitalization of abandoned farmland and herb cultivation have already begun.

Building upon this, we envision a new form of industry involving the entire region.

Brand Overview

'Nashinoka' is a brand based in Fujikawa Town, Yamanashi Prefecture, that creates fragrances using unused resources. Through the revitalization of abandoned farmland, utilization of self-cultivated herbs, and reuse of thinned wood and discarded yuzu peels, we aim for sustainable manufacturing.

Contact Information

Company Name: Ntex Co., Ltd. Contact Person: Soichi Takamura, Kaori Lab. Division Email: [email protected] Phone: 050-2031-3208