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Japan Tourism Agency: Announcement of Information Session for "FY2026 Tourism DX Promotion Project in Tourist Destinations and Tourism Industry Nationwide"

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Apr 10, 2026 11:28 PM ・ Updated Jun 17, 2026 12:12 AM ・ 4 min read ・ Source: PR TIMES

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Japan Tourism Agency: Announcement of Information Session for "FY2026 Tourism DX Promotion Project in Tourist Destinations and Tourism Industry Nationwide" — Image: PR TIMES

⚡ Key Points

The Japan Tourism Agency will hold an online information session on April 24, 2026, for the "FY2026 Tourism DX Promotion Project in Tourist Destinations and Tourism Industry Nationwide." This project aims to expand sales channels, strengthen marketing, and improve profitability and productivity in tourist destinations in response to the rapid recovery of tourism demand.
Local governments, DMOs, tourism associations, and accommodation providers are eligible to participate, and the session is free of charge.

The Japan Tourism Agency will hold an online information session on April 24, 2026, for the "FY2026 Tourism DX Promotion Project in Tourist Destinations and Tourism Industry Nationwide." This project aims to expand sales channels, strengthen marketing, and improve profitability and productivity in tourist destinations in response to the rapid recovery of tourism demand. Local governments, DMOs, tourism associations, and accommodation providers are eligible to participate, and the session is free of charge.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000007.000160768.html Distributor: PR TIMES
Published: Apr 10, 2026

In response to the rapid recovery of tourism demand, including inbound tourism, the Japan Tourism Agency aims to realize "profitable regions and profitable industries" nationwide. To achieve this, we will implement the introduction of digital tools and accompanying support from specialized personnel in a region-wide effort to expand sales channels for diverse content in tourist destinations, strengthen marketing, and promote revenue management to improve the profitability and productivity of the tourism industry.

In this information session, the Japan Tourism Agency will clearly explain the background and overview of this project, and the secretariat will provide key points for application.

We welcome the participation of local public bodies, Destination Management Organizations (DMOs), tourism associations, and accommodation providers who are considering utilizing this subsidy.

Event Outline 【Date】Friday, April 24, 2026, 13:00-14:00 【Method】Online (Zoom Webinar format) 【Participation Fee】Free *Advance registration is required. Please apply from the URL below.

【Application for Information Session / Details here】

https://kankodxhojo20260424.peatix.com

Program (Planned | Total 60 minutes)

・Greeting (Japan Tourism Agency) ・Explanation of Project Background and Overview (Japan Tourism Agency) ・Key Points for Application (Secretariat) *Contents may be subject to change.

Detailed application methods will be sequentially published on the special website.

Please apply according to the application guidelines, etc.

(Special Website URL)https://kanko-dx-hojo.go.jp

【Inquiries】

For inquiries regarding the project overview and application, please refer to the information published in the application guidelines and on the special website. If you have any questions, please contact the secretariat below.

Tourism DX Promotion Project Secretariat Inquiry Method: Please contact us via the inquiry form on the special website

Reception Hours: 9:30-17:00 (Excluding Saturdays, Sundays, national holidays, and New Year holidays)

FACT BOX

Source: PR TIMES
Category: event

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Apr 10, 2026 11:28 PM — Distributor PR TIMES
Collected　Apr 11, 2026 12:22 AM
AI structured & analyzed　Apr 16, 2026 1:45 AM
Desk-reviewed & published　Apr 10, 2026 11:28 PM

FAQ

What is the official name of the project announced by the Japan Tourism Agency for fiscal year 2026?

The official name of the project is the FY2026 Tourism DX Promotion Project in Tourist Destinations and Tourism Industry Nationwide.

When and in what format will the information session for the Tourism DX Promotion Project be held?

The information session will be held on Friday, April 24, 2026, from 13:00 to 14:00 in an online format using Zoom Webinar.

Who are the intended participants for the FY2026 Tourism DX Promotion Project information session?

The intended participants include local public bodies, Destination Management Organizations (DMOs), tourism associations, and accommodation providers considering subsidy utilization.

What are the main objectives of the Japan Tourism Agency's Tourism DX Promotion Project?

The project aims to improve tourism industry profitability and productivity by expanding sales channels, strengthening marketing, and promoting revenue management through digital tools.

How can interested parties access application guidelines and additional details about the Tourism DX Promotion Project?

Application guidelines and further details will be published on the project's special website, and inquiries can be directed to the Tourism DX Promotion Project Secretariat.

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Washin AI News Desk“Japan Tourism Agency: Announcement of Information Session for "FY2026 Tourism DX Promotion Project in Tourist Destinations and Tourism Industry Nationwide"”AI News by Washin Village（和心村）, Apr 10, 2026. https://aeo.idaeo.ai/ai/ntt-com/en/news/2026-04-18-japan-tourism-agency-announcement-of-inf

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