New Corporate Slogan "Let's Connect to a Beloved Future." Launched. NTT West Japan Communicates "A Future Together with the Community" Through Animated Commercials.

NTT West Corporation (President and CEO: Ryota Kitamura, hereinafter "NTT West Japan") has established a new corporate slogan, "Let's Connect to a Beloved Future." To express this worldview, NTT West Japan's first full-length original animated TV commercial, titled "Let's Connect to a Beloved Future," will begin airing on Saturday, March 28, 2026.

NTT West Japan Corporate Commercial "Let's Connect to a Beloved Future"

https://youtu.be/2hinb1g-6_M

NTT West Japan Corporate Commercial "Let's Connect to a Beloved Future" Making-of

https://youtu.be/ZSyQzGiqxQg

1. Background and Purpose

The environment surrounding society and local communities is facing a major turning point, characterized by population decline, a declining birthrate and aging population, and labor shortages. Furthermore, with the advancement of digital technologies, including generative AI, and the increase in data traffic, communication infrastructure is strongly required not just to connect, but to serve as a foundation supporting the transformation of society and industry.

In this context, NTT West Japan has aimed to evolve beyond merely providing communication services, striving to become a "Value Creation Partner" that utilizes IT, data networks, and advanced technologies to address regional and societal challenges. In July 2025, the entire NTT Group will refresh its Corporate Identity (CI), and NTT West Corporation will restart as the "New NTT West Corporation," embarking on the challenge of creating new value.

To convey these aspirations to more people, we have refreshed our corporate slogan. The new slogan, "Let's Connect to a Beloved Future," embodies NTT West Japan's determination to connect people and communities through technology and pass on the future to the next generation.

This commercial expresses that worldview through animation, portraying NTT West Japan's desired world as a story. It communicates NTT West Japan's aim to connect to a "beloved future" with technology and ideas, acting as a "Value Creation Partner" that goes beyond the scope of communication to address regional and societal challenges.

2. Overview of TV Commercial "Let's Connect to a Beloved Future"

This commercial is NTT West Japan's first full-length original animated work, set in the daily life of a certain region, depicting a family and local community supporting a high school student. Through scenes where advanced technologies such as smart bus stops, autonomous EV buses, robots, and spatial transmission via IOWN are integrated into daily life, it expresses how technology supports people's aspirations and shapes the future of the community.

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