NTT DOCOMO BUSINESS X Enhances Social Listening Tool "Buzz Finder" with Expanded Alert Functions

NTT DOCOMO BUSINESS X Corporation (formerly: NTT COM ONLINE, Headquarters: Shinagawa-ku, Tokyo, President and Representative Director: Hidetoshi Inaba, hereinafter referred to as NTT DOCOMO BUSINESS X) has updated its social listening tool "Buzz Finder" with new features, including the addition of alert issuance conditions and SNS poster information.

Background for Functional Expansion: Strengthening Detection of "Sparks of Outrage" Amidst SNS Platform Diversification

In recent years, in addition to traditional major SNS platforms, social media usage has rapidly diversified with the rise of platforms like "BeReal" for sharing unvarnished daily life, video platforms, and closed communities. Consequently, the "true feelings of users" and "seeds of risk" that companies need to track have also become more diverse and complex.

Functional enhancements are being implemented to strengthen measures against outrage risks and to detect reposts and influencer posts related to trends.

Main Update Contents and User Benefits

1. [Early Detection of Outrage and Trends, Reduction of False Positives] Addition of Alert Issuance Conditions

New Feature: Notifications will be sent when a post exceeds a specified number of reposts. This allows for the detection and review of post content before it spreads.

User Benefit: It becomes easier to detect the initial signs of diversifying outrage, enabling timely detection and countermeasures before an incident escalates.

2. [Notifications for Influencer Posts] Addition of SNS Poster Information

New Feature: The analysis screen and reports now include functionality to display poster attribute information (e.g., influencer score, past posting trends, account characteristics).

User Benefit: Negative posts from accounts with significant influence pose a high risk to companies. Instant alerts for posts from accounts matching specified conditions make it easier to detect risks and trend changes in the early stages before they escalate into outrage, facilitating initial responses and fact-checking.

For more details about Buzz Finder, please click here.

About BuzzFinder

Future Developments

NTT DOCOMO BUSINESS X will continue to enhance the social listening tool "Buzz Finder" with features that improve user convenience and data utilization, supporting the realization of robust brand safety.

<About the Social Listening Service Lineup>

NTT DOCOMO BUSINESS X offers total social listening solutions, centered around "Buzz Finder," including consulting services utilizing a 24/7 social listening center. Experienced professional consultants provide services tailored to customer business challenges, such as risk management, VOC (Voice of Customer) utilization, and consumer trend analysis.

For details, please click here.

About Social Listening Services

<About NTT DOCOMO BUSINESS X>

With the mission "To support the evolution of companies through data utilization and technology," NTT DOCOMO BUSINESS X contributes to the digitalization of evolving companies as a trusted partner, by supporting the realization of "DX" through data utilization and optimal technology implementation, and "CX" through better customer experiences.

NTT DOCOMO BUSINESS X changed its name from NTT COM ONLINE Marketing Solutions Corporation in January 2026.

Location: Osaki Center Building, 1-5-1 Osaki, Shinagawa-ku, Tokyo

Representative: Hidetoshi Inaba, President and Representative Director

URL: https://www.nttcoms.com

【Contact】

NTT DOCOMO BUSINESS X Corporation

Public Relations, Marketing Department

Email: [email protected]