Over 80% of Gen Z 'Oshi-katsu' Fans Gain New Skills Through Fan Activities

Nudge Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Takashi Okita) conducted a survey on 'skill acquisition through Oshi-katsu' (fan activities), targeting 1,200 members of the next-generation credit card 'Nudge,' primarily Gen Z individuals aged 18 to 22.

The survey revealed that Oshi-katsu is not merely a form of consumption but serves as an opportunity for capacity building, honing information-gathering and planning skills, which are positively reflected in daily life and job hunting.

Key Survey Findings: - Approximately 86% of Gen Z feel they have acquired or improved skills through fan activities, with 'information-gathering skills' and 'planning/scheduling skills' ranking highest. - The fulfillment derived from fan activities directly influences motivation for studies and part-time jobs, with 84.6% stating it has a 'positive impact.' - About 30% are considering using their 'Oshi-katsu skills' as self-promotion in job hunting. - Dedicated fans ('Gachi-zei') report a stronger sense of skill acquisition and a higher intent to promote these experiences compared to casual fans ('Light-so').