Announcement of Company Name Change for Shioya MS through NYC x Harajuku Design 'Portfolio Rebranding Service'

Shioya MS Inc. (Headquarters: Amagasaki, Hyogo; CEO: Toshio Nakamura), a portfolio company of NYC Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Yasuhito Nakatsuka), changed its name to "LABOLOGY Inc." on May 1, 2026.

This rebranding is a case study of the "Portfolio Rebranding Service" promoted by NYC in collaboration with Harajuku DESIGN Inc. (CEO: Keiichiro Yanagi). The service provided comprehensive support for the new growth phase following the business succession, including the definition of Purpose, Vision, and Values, as well as a full refresh of the company name, logo, and website.

Shioya MS began as a manufacturer and developer of pharmaceutical containers. It later acquired a culture medium manufacturing business from a pharmaceutical company, growing into a company that supports all aspects of research, testing, and inspection sites.

Transitioning to the new management structure, the company re-evaluated its business direction and identity, setting a new vision: "To become an indispensable company for laboratories worldwide." It decided to drastically refresh its brand to drive further growth.

The new name, "LABOLOGY," is a portmanteau of "Labo" (meaning laboratory) and the suffix "-logy" (meaning study or systemization).

LABOLOGY Inc. PURPOSE / VISION / VALUES

PURPOSE: To solve the "problems" of everyone involved in research, testing, and inspection.

VISION: To become an indispensable presence for laboratories worldwide.

VALUES: DISCOVERY, SOLUTION, SPEED, EVOLUTION.

In March 2026, NYC signed a business partnership with Harajuku DESIGN to provide a "Portfolio Rebranding Service" for PE and search funds. The rebranding of LABOLOGY was conducted as the first implementation of this service.

Comment from Toshio Nakamura, CEO of LABOLOGY Inc.: "They interviewed not only me, the CEO, but every single employee, working deeply within our company to produce this. By sincerely engaging with our proposals, I truly feel we have created a brand of our own."

NYC will continue to actively promote rebranding support in cooperation with Harajuku DESIGN as part of its growth support for portfolio companies.