Matthew M. Williams Appointed Creative Director of Oakley's AFA Division. Travis Scott Continues as the Brand's Chief Visionary Officer.

Matthew M. Williams has been appointed Creative Director of Oakley's Apparel, Footwear, and Accessories (AFA) division. In collaboration with Chief Visionary Officer Travis Scott, he will be responsible for the further development of apparel, footwear, and accessories in both the sports and lifestyle sectors.

For over 50 years, Oakley products have been designed with the clear purpose of combining science and art to deliver high performance. This tradition will now be carried forward as a new design expression.

Williams will lead Oakley AFA, defining a new vision for the future while inheriting the brand's DNA. He has honed his unique sensibility through a distinctive design expression that emphasizes form, material, and quality, blending core values with innovation. Under his direction, Oakley AFA will prioritize product innovation across all categories, developing both performance-oriented and lifestyle collections.

"Growing up in California, Oakley has been a familiar presence since my childhood. I have always been impressed by the brand's technical prowess and innovative spirit, which deeply resonates with my own creative process and design expression," says Matthew M. Williams, the new Creative Director of Oakley AFA.

"Oakley has a very rich history rooted in both sports performance and global culture. I am honored to be a part of this team and look forward to leading the brand into a new era alongside Travis and the entire Oakley team."

Francesco Milleri, Chairman and CEO of EssilorLuxottica, commented: "We are delighted to welcome Matthew Williams at an ideal time to elevate Oakley's AFA collection and expand the product lineup of Oakley, one of the world's most innovative brands. Sports performance, technology, and Oakley's unique heritage will continue to shape the brand's future collections under Williams' creative direction."

About Oakley

Founded in 1975 at Foothill Ranch, Southern California, Oakley has established a global presence in sports performance and culture. Holding over 900 patents and continuously growing, Oakley brings together visionary pioneers and unconventional scientists to elevate physics to an art form, pushing the boundaries of human potential and consistently creating products that defy expectations. Through an insatiable pursuit of innovation beyond reason, Oakley has become one of the most iconic and unparalleled brands in sports, trusted by top athletes worldwide and essential for achieving peak performance.

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