OASIZ Launches 'Minna de Update Chu!', a Joint SNS Account Co-operated by KDDI and @cosme Supporting Life-sized Updates in Beauty, Romance, and Self-Growth

OASIZ Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Yu Eto), which supports corporate brand marketing in the SNS and vertical video domains, will start posting on the joint SNS account 'Minna de Update Chu!' (Instagram/TikTok/YouTube/X) co-operated by KDDI Corporation and istyle Inc. (hereinafter '@cosme') from June 1. Under the theme 'You don't have to be perfect. Let's update together!', this account aims to grow alongside its viewers.

OASIZ, Supporting Brand Growth via Vertical Videos and SNS, Launches Joint Account with KDDI and @cosme 'Minna de Update Chu!' is an SNS account co-operated by KDDI and istyle, and produced by OASIZ. Centered around the message 'You don't have to be perfect. Let's update together!', the account will broadcast a worldview that affirms 'all personal changes = updates', ranging from cosmetics and beauty to inner self, romance, and lifestyle. By combining OASIZ's expertise in SNS and vertical videos with the consumer touchpoints and beauty industry knowledge built by KDDI and @cosme, the account will deliver relatable, life-sized content to viewers. It aims to provide small realizations that make viewers think, 'I should update myself too!'

Account Overview - Account Name: Minna de Update Chu! - Launch Date: June 1, 2026 (Posted every Monday to Thursday at 7:00 AM) - Cast: Toko Asai, Haruna Iikubo, Yua Kobayashi, Shige, Yuma Tanimura, Hana Murphy - Operated by: KDDI Corporation / istyle Inc. - Produced/Planned by: OASIZ Inc. Producer: Ryota Yoshizaki Creative Director: Masaya Asada

Broadcasting Various 'Updates' via Short Drama Content Featuring six regular cast members, the account will release short dramas set in relatable daily life, themed around moments when women want to 'update' themselves—from cosmetics and beauty to romance and self-growth. Whether it's feeling down in front of the mirror in the morning, losing self-esteem in front of a crush, or trying too hard to be like an idol, the dramas will weave in relatable 'everyday episodes' and 'hints for updating' that leave viewers feeling positive. In addition to short dramas, the account will deliver content featuring the latest trends and practical information, aiming to be a new media that combines entertainment and information.

Six Popular Talents from ABEMA and Netflix Reality Shows to Star Regularly <Toko Asai> Born April 14, 1999. From Hyogo Prefecture. Expanding her career by starring in vertical short dramas and stage plays.

<Haruna Iikubo> Born November 7, 1994. From Hachioji City. Former member of 'Morning Musume.' Currently active as an actor and talent.

<Yua Kobayashi> Born June 4, 2008. High school influencer from Kanagawa Prefecture. Gained massive SNS followers after appearing on a reality show.

<Shige> Born June 7, 2001. From Fukuoka Prefecture. Gained popularity on TikTok with makeup transformations. Currently active as a model.

<Yuma Tanimura> High school creator boasting No.1 views in the 'High School Girl x vlog' genre on TikTok. Known for viral cooking content.

<Hana Murphy> Born February 11, 2001. Bilingual influencer raised in the US. Gained attention through popular romance reality shows on ABEMA.

Accepting Consultations for Corporate Tie-ups and Collaborations 'Minna de Update Chu!' is accepting requests for corporate tie-up short dramas and collaborative content, focusing on the cosmetics, beauty, and lifestyle sectors.

About istyle Inc. Plans and operates the comprehensive beauty portal site @cosme, Japan's largest cosmetics and beauty site with approximately 16.7 million monthly visitors.

About KDDI Corporation KDDI provides various services domestically and internationally, deploying multi-brands like 'au', 'UQ mobile', and 'povo' for individuals, and 'KDDI BUSINESS' for corporate clients.

About OASIZ OASIZ provides end-to-end support for brand marketing starting from SNS and vertical videos, boasting over 5.5 billion cumulative views and proven sales contributions.