Oasis Lifestyle Group (headquartered in Chiyoda-ku, Tokyo), which operates the 'Black x High-Function' apparel brand 'Macqlo' and the black T-shirt specialty shop '#000T,' will open 'Macqlo HAERA,' the first permanent store in the Tokai region for the 'Macqlo' brand, on June 11 (Thursday). HAERA is a new commercial facility opening within 'The Landmark Nagoya Sakae.' The location will also feature '#000T,' a black T-shirt specialty store co-produced with '#FFFFFFT,' the world's first plain white T-shirt specialty store, marking its first appearance in the Tokai region.

Launched in March 2024, 'Macqlo' specializes in items featuring 'Black x Functionality.' With the concept of 'Paint all your fashion worries black,' the brand addresses the needs of men in their 30s and 40s who find choosing clothes cumbersome but still have a strong sense of style.

Given that HAERA is a hub for high-sensitivity fashion and culture, the company believes it is the ideal location to embody Macqlo's 'minimalist lifestyle based on black' and serve as a new brand launch point for the Tokai region.

In-store, customers will find the 'Macqlo' original brand, which uses the proprietary 'ultimex' material known for its stretch, water repellency, quick-drying properties, and durability, along with a wide range of black items from other high-function brands. Additionally, the store will host '#000T,' which exclusively carries black plain T-shirts, allowing customers to see, touch, and compare dozens of options carefully selected from both Japan and abroad.

To commemorate the opening, the brand will offer limited-quantity original novelties. Furthermore, from June 11 (Thursday) to July 6 (Monday), customers can receive double points on purchases and purchase select products at a special price.

'Macqlo HAERA' Details Opening Date: June 11, 2026 (Thursday) Hours: 10:00 - 20:00 Address: HAERA 3F, 3-25-1 Nishiki, Naka-ku, Nagoya, Aichi *Entry is by reservation only (first-come, first-served) from June 11 to June 14.

'Macqlo HAERA' Opening Campaign 1. Original Novelty: Receive a Macqlo-branded umbrella for purchases over 30,000 yen (excluding tax). 2. Double Points: Valid for in-store purchases by official online store members. 3. 10% OFF: Select items available at special prices for official online store members. *Offers 2 and 3 are valid from June 11 (Thu) to July 6 (Mon).

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: #FFFFFFT
  • Products / services: Macqlo / #000T