The JR West Okayama Branch is developing products under the 'JR PREMIUM SELECT SETOUCHI' series in collaboration with regional companies and producers. This initiative is part of the 'Furusato Okoshi Project,' aimed at sharing the charms of the Okayama and Bingo areas nationwide, in partnership with group company JR Service Net Okayama.
Following its popular limited releases since 2022, the 'Okayama-Grown White Peach Ice Bar,' co-developed with Ohayo Dairy Co., Ltd., will be available again this year.
This ice bar features an elegant sweetness from white peach ice cream made with puree from 'Hakuho,' a premium Okayama peach known for its soft flesh and abundant juice. This core is wrapped in a gentle and refreshing milk ice cream layer.
Release Date: Tuesday, May 26, 2026 Price: 300 yen excluding tax (324.00 yen including tax) Sales Locations: JR West station shops, 7-Eleven stores in Osaka, Kyoto, Hyogo, Shiga, Chugoku, and Shikoku regions, and 7-Eleven stores in the Tokyo Metropolitan Area (Tokyo, Kanagawa, Chiba, Saitama). Manufacturer: Ohayo Dairy Co., Ltd. (565 Kamishimo, Naka-ku, Okayama City, Okayama Prefecture)
FACT BOX
- Source: PR TIMES
- Category: New Product