Launch of Official Fan Community 'Oisix FUN!'
Oisix-la-Daichi, Inc. (Headquarters: Shinagawa-ku, Tokyo; President and Representative Director: Kohei Takashima), provider of the food subscription service 'Oisix', announced the launch of 'Oisix FUN!' on May 21 (Thursday). This community, developed in collaboration with Commune, Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Yuya Takada), allows fans to share the joy of their dining tables.
The initiative aims to boost engagement among existing members while sharing their authentic feedback with the public, thereby creating new opportunities for potential customers to discover Oisix.
Background and Purpose
Oisix is a food delivery service based on the concept of 'only food that the creator would feed their own children.' While Oisix has maintained relationships with its members, a challenge remained in effectively leveraging their real-world voices to reach potential new users. 'Oisix FUN!' was created as a venue to share actual usage experiences and product reviews.
Key Features
1. **Interaction and Knowledge Sharing**: Members can freely post pictures of their meals, favorite Oisix products, and recipe arrangements. By observing real-life usage from others, members can find inspiration for daily menus and discover new products. 2. **Rewards Program**: Users earn community points for posts and comments, which can be converted into Oisix shopping points. Future plans include prize incentives based on community rankings. 3. **Seamless Integration**: The community is designed with direct links to e-commerce product pages, allowing users to quickly check product availability and details.
Looking Ahead
Masaki Sakaguchi, Deputy General Manager of Oisix EC Business Division, stated, 'We want to evolve continuously by reflecting our customers' honest feedback and usage ideas into our product development and experience design.' Through this community, Oisix aims to strengthen two-way communication and enhance customer satisfaction.
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: Oisix / Oisix FUN!