Radishbo-ya Promotes Shift from Plastic to Paper Packaging Amid Rising Oil Prices

Packaging Material Changes Radishbo-ya, a food subscription service operated by Oisix Ra Daichi Inc., has long been committed to the collection and reuse of packaging materials utilizing its own delivery network. In response to the recent global surge in crude oil and material prices, the company started new measures on May 11, including the elimination of plastic packaging materials and the shift to paper-based alternatives.

Specifically, the company introduced 'bulk' delivery—shipping items like onions and apples without repacking—and replaced plastic packaging with paper materials using white newsprint for bananas and other vegetables. Through these efforts, the company achieved a reduction of approximately 12% in plastic materials in the first week alone. Moving toward the end of June, the company also plans to strengthen the reuse of fruit caps for items like peaches, with an ultimate goal of a 20% reduction to build a sustainable delivery system.

Circular Delivery System A key strength of Radishbo-ya lies in its network, where in-house delivery crews visit customer homes directly. Building on the reuse model for egg cartons and small boxes that has been in place since the 1990s, the company is further expanding the scope of plastic material recovery and reuse. This helps suppress the introduction of new materials, reduce costs, and pass savings on to customers.

Service Overview Established in 1988, Radishbo-ya is a home delivery service focusing on organic and specially cultivated vegetables. It has 76,535 members as of the end of June 2025. The company promotes sustainable retail practices, such as the 'Meguru Yasai-bako' (Vegetable Box) service, which delivers seasonal produce.