Oisix ra daichi Group's Retail Media 'Oisix Retail ADs' Launches Nationwide: Transforming 1,000 Corporate and School Cafeterias into Advertising Media

Oisix ra daichi Inc., a provider of food subscription services, is launching its unique offline advertising solution, 'Cafeteria/School Lunch Real Promotion Media,' under its retail media brand 'Oisix Retail ADs.' By converting the dining scenes of 1,000 locations serving approximately 160,000 meals daily into media, the company provides 'food experiences' and 'deep understanding' to target audiences that are difficult to reach via digital advertising. As the first project following the full-scale launch, collaborations with the 'US Highbush Blueberry Council' and the 'U.S. Meat Export Federation' will be implemented sequentially starting in June 2026, primarily in corporate cafeterias in Tokyo. Retail media has gained global attention as the 'third wave of digital advertising,' and the company began its advertising business in 2023. Following the acquisition of Shidax Contract Food Service, the company systematized and strengthened its existing initiatives in July 2025. After successful verification, the service was rolled out nationwide in January 2026. The media features large-scale reach through a nationwide cafeteria network, high immersion during meal times, and an end-to-end system from planning to provision. Through collaboration menus featuring blueberries and American pork, the company proposes new food experiences to consumers.