AI-era Matching App "Yoitoki" Launches Street Interview Project

OLA PARTY JAPAN Inc. (Headquarters: Minato-ku, Tokyo), which operates "Yoitoki (Yoitoki)", a new generation dating and marriage-seeking matching app that provides AI technology and sincere value matching, has launched a street interview project starting June 2026. The project aims to gain a deeper understanding of the changes in Japanese views on love and marriage and to utilize this insight for service improvement.

In this project, we are interviewing a wide range of generations, from students to working adults, in front of stations and shopping streets, mainly in Tokyo, asking questions about love and marriage-seeking. We are gathering information on values and true feelings that are difficult to discern from profiles alone. The recorded interviews are being sequentially released on the official Yoitoki (Yoitoki) Instagram Reels.

In an era of changing views on love and marriage, values that cannot be understood from profiles alone.

In recent years, views on love and marriage have become increasingly diverse in Japan. According to the "Survey on Love and Marriage" conducted by Meiji Yasuda Research Institute in 2026, 76.3% of unmarried individuals responded that they "currently do not have a romantic partner," and only 49.5% expressed interest in love or dating.

On the other hand, among those aged 25 to 34, approximately 30% cited matching apps as a way to meet people, making app-based encounters a familiar option, especially for younger generations.

However, there are individual differences in how people think about dating and marriage, their ideal communication frequency, dating frequency, financial views, and personal space when meeting for the first time. How to naturally confirm values that are difficult to see through profiles or MBTI assessments has become an important theme in dating and marriage-seeking.

Furthermore, Ipsos Inc.'s "Love Satisfaction Survey 2026" indicates that Japan's satisfaction with romantic and sexual life and the "feeling of being loved" are relatively low among the surveyed countries. It is more important than ever not only to increase opportunities for encounters but also to be able to understand each other after starting a relationship and build a secure connection.

Based on these social backgrounds, Yoitoki (Yoitoki) has started the street interview project to understand real views on love that cannot be seen through numbers alone. Through the voices actually gathered on the streets, we will continuously share the changes in attitudes and values towards love and also use this feedback for service improvement.

Overview of the Street Interview Project: Asking about views on love that cannot be understood from profiles.

In the street interviews, we ask various questions related to love and marriage-seeking, such as "Ideal Date," "Worries when meeting for the first time," "Communication frequency with a partner," "Sharing dating expenses," and "Thoughts on marriage."

When asked about "Topics to discuss with someone you like," we heard responses that emphasize conversations to understand each other's values, not just hobbies and work, but also future lifestyles and family views.

We are also focusing on real views on love that are difficult to express in profiles, such as the sense of distance that is hard to convey through matching app messages alone, and thoughts on holding hands on a first date.

The recorded interviews are regularly released on the official Yoitoki (Yoitoki) Instagram Reels. With minimal editing, we aim to deliver the real atmosphere unique to street interviews by conveying the tempo of conversations, facial expressions, and natural reactions.

We will present this content as a source of new insights not only for those who are dating or seeking marriage but also for those who want to start dating in the future or experience different values from their own.

Additionally, the related Instagram Reels for Yoitoki's (Yoitoki) street interview project have surpassed a cumulative 1 million views. We will continue to share changes in views on love and marriage based on real voices.

Key Voices from Street Interviews

Through street interviews, we have seen a variety of values regarding views on love and marriage. Here are some of the most frequently heard themes.

1. While there is enthusiasm for romance, marriage is considered cautiously by some.

While expressing a positive attitude towards romance, some individuals stated, "I'm not thinking about marriage yet," or "I'll consider it if the timing is right."

The Meiji Yasuda Research Institute survey also shows that 76.3% of unmarried individuals have no current partner, while about half are interested in romance or dating. Furthermore, even if a relationship develops, only 47.2% consider marriage, indicating a growing trend of separating romance from marriage.

Yoitoki (Yoitoki) is working to create an experience that makes it easier to confirm views on marriage readiness and future prospects, assuming these differences in values.

2. Many voices say, "I want to discuss" dating expense sharing.

Regarding dating expenses, many flexible opinions were heard, such as "Splitting the bill is natural," "I want to decide based on the situation that day," and "I want to decide after consulting with my partner."

Survey results also show that women, regardless of the number of dates, tend to prefer paying half, indicating a tendency to prioritize arrangements that are satisfactory to both parties over the traditional notion of one person bearing the cost.

Due to the impact of rising prices, views on dating expenses and frequency of meetings are likely to become even more important points of alignment in the future.

3. Matching apps are becoming a common means of meeting people.

Voices like "Many of my friends use them" and "It's one of the natural ways to meet people" were heard, suggesting that matching apps are being accepted not as something special, but as a routine option for encounters.

On the other hand, there are also concerns such as "It's hard to understand someone's personality through messages alone," "I feel anxious until we actually meet," and "Conversations end without continuing."

To reduce these "silent matches," it is necessary to design the app not just for matching but also to facilitate natural conversation initiation and value confirmation.

4. Emphasis on conversations to understand values.

Regarding "Topics to discuss with someone you like," opinions were expressed that conversations to understand values are important, not just about hobbies or how to spend weekends, but also about views on work, relationships with family, and future lifestyles.

Also, regarding the timing of starting physical intimacy like "holding hands" or other forms of affection, responses such as "I want to cherish a natural flow" and "After confirming each other's feelings" were received, showing a respect for personal space.

While love and personality quizzes can be helpful for understanding types, in building actual relationships, it is important to understand the other person's values through daily conversations and actions.

Goals of the Project

Yoitoki (Yoitoki) values not just "matching" but also "building comfortable relationships after matching" through AI-powered value matching.

This street interview project aims to understand real views on love and values that cannot be fully grasped through profiles and surveys alone, and to use this information for service improvement.

In actual interviews, we received comments such as "I don't know what to talk about on a first date," "I want to know more about values before dating," and "I want to confirm thoughts on marriage at an early stage."

Based on these voices, Yoitoki (Yoitoki) plans to incorporate them into value matching, post-match communication support, and pre-date value and compatibility checks.

We are also working to create an environment where mature working adults, who are highly information-literate and prioritize safety, can confidently self-disclose through features such as identity verification, privacy-focused design, and screenshot prevention.

Future Outlook

Yoitoki (Yoitoki) will continue to share changes in views on love and marriage through the street interview project.

In the future, in addition to Tokyo, we plan to expand the implementation areas and consider online interview projects to gather voices from a more diverse range of ages, regions, and lifestyles.

Furthermore, we will utilize the real opinions gathered through street interviews to improve value matching, support post-match communication, and create content useful for dating and marriage-seeking.

Yoitoki (Yoitoki) aims to realize encounters where users can build secure relationships with partners who share similar values, not just to "match."

Related Link Yoitoki (Yoitoki) [Official Interview Instagram] https://www.instagram.com/yoitoki.interview/

About Yoitoki

Yoitoki is a new generation dating and marriage-seeking matching app that combines AI technology with sincere value matching. It supports serious dating and marriage-seeking for working adults through value matching using Kokoro Musubi AI, AI conversation support, pre-date value and compatibility checks, identity verification, and privacy-focused design.

In recent years, as interest in new forms of encounters utilizing AI has grown, Yoitoki is used by many users as a rapidly growing AI-driven matching platform. It supports the creation of sincere relationships with a future outlook, emphasizing the alignment of values such as "consideration, responsibility, respect, understanding, and trust," not just conditions.

For users seeking serious relationships with a future outlook, not just casual encounters, Yoitoki provides encounters where they can build relationships with peace of mind, with AI naturally connecting them from profile creation to messaging and first meetings.

Yoitoki will continue to aim to create an environment where each individual can pursue love and marriage at their own pace, utilizing AI technology.

[Official Website] https://yoitoki.jp

[Supported Languages] Japanese, English, Traditional Chinese, Simplified Chinese, Korean, Vietnamese

[Development and Operation] OLA PARTY JAPAN Inc.

[Main Features] Kokoro Musubi AI | AI Conversation Support | Value Matching | Pre-date Value Check | Multilingual Communication | Identity Verification | Privacy-Focused Design

About Yoitoki

Yoitoki is Japan’s only English-friendly dating app for serious relationships, marriage-minded dating, and konkatsu. Built in Japan for local dating culture, Yoitoki helps English speakers meet serious Japanese and international singles in Japan without the language barrier.

Powered by Kokoro Musubi AI, Yoitoki matches users by values, lifestyle, relationship intent, communication style, and pre-date compatibility. The app offers AI conversation support, multilingual messaging, identity verification, privacy-first features, and culture-aware matching and is especially popular in Tokyo, Osaka, Yokohama, Nagoya, Kyoto, Fukuoka, and other major cities.

Yoitoki is not designed for casual swiping or short-term dating. It is built for users who want genuine long-term relationships in Japan, including Japanese users, English-speaking residents, and international users looking for serious dating with local cultural understanding.

Regarding Sources of External Research

This release refers to the following external information:

- Meiji Yasuda Research Institute "2026 Survey on Love and Marriage" Survey results on the relationship status of unmarried individuals, interest in love/dating, reasons for meeting, intention to marry, and dating/communication frequency are cited as reference information indicating changes in views on love and marriage.

- Ipsos Inc. "Love Satisfaction Survey 2026" Survey results on satisfaction with romantic and sexual life and the "feeling of being loved" targeting 29 countries worldwide are cited as reference information indicating the current state of love satisfaction in Japan.