"Sweetness Is More Than Just Cuteness": Olu. (Orodotto) Presents 2026 A/W Exhibition 'Olu. SWEET ROSE HOUSE' — Theme: 'Bitter Sweet Grace,' Embracing the Elegance of Adult Subtlety

Olu. Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Takayuki Tsumagari; hereinafter "Olu."), a wholly-owned subsidiary of Furyu Corporation, will celebrate its 5th anniversary in October 2026.

This exhibition will fully embody Olu.'s evolving vision for the season's theme, "Bitter Sweet Grace," transforming the entire space into an immersive experience. For three special days, visitors can discover a lingering, sophisticated femininity—where the charm of ribbons, ruffles, and peplums is elegantly framed by adult poise and intentional simplicity—perfectly suited for today's discerning women.

[2026 A/W Concept: Bitter Sweet Grace] Sweetness is not merely about cuteness. True sweetness resonates quietly and deeply because it understands a hint of bitterness. The 2026 Autumn/Winter collection is themed "Bitter Sweet Grace." Presence without overstatement. Femininity without escapism. Strength without boasting. An elegant resilience that gently defines one’s own silhouette. A sweetness with a touch of bitterness—something only today’s self-assured woman can truly embody. This is the "lingering femininity" we propose.

[Exhibition Highlights] Beyond a simple product showcase, this exhibition presents a space that embodies Olu.'s core concept: "time to cherish oneself."

- Immersive Environment Capturing "Bitter Sweet Grace" Inside the venue, motifs of confections and art objects symbolizing the season’s theme will create the world of "Olu. SWEET ROSE HOUSE"—a space that feels like an extension of reality, yet subtly shifts your senses.

- Early Try-On & Pre-Order Event Experience the new 2026 A/W collection firsthand—feminine yet mature pieces designed to elevate everyday style. Feel the textures and silhouettes that bring effortless sophistication to daily wear.

- A Comfortable Experience from 5-Year-Old Olu.

Through fashion, we promote a lifestyle where women live confidently and savor their own time. We invite all guests to relax and immerse themselves in the beginning of Olu.'s new season at their own pace.

[Event Overview]

Event Name: Olu. SWEET ROSE HOUSE 2026 A/W Collection

Dates: Friday, July 24; Saturday, July 25; Sunday, July 26, 2026

Hours: July 24 (Fri): 15:00–20:00 (Invitation-only for industry guests / Last entry at 19:00) July 25 (Sat): 10:00–18:00 (By full reservation) July 26 (Sun): 10:00–12:00 (By full reservation); 12:00–17:00 (Open entry / Last entry at 16:30)

Venue: GREEN FIELD (1F, Imamura Building, 2-5-2 Ebisu Nishi, Shibuya-ku, Tokyo)

Access: Approx. 7 minutes on foot from JR/Tokyo Metro "Ebisu Station" Approx. 7 minutes on foot from the North Exit of Tokyu Toyoko Line "Daikanyama Station" Approx. 8 minutes on foot from the New South Exit of JR "Shibuya Station"

Admission: 550 JPY (tax included) * A coupon worth the same amount as the ticket price will be provided on-site, redeemable for当日 purchases. Ticket Sale Period: July 3 (Fri) 18:00 – July 17 (Fri) 23:59 * One ticket per person. * All accompanying guests must also purchase a ticket. * Tickets can be purchased via the Olu. official Instagram story highlights or the Olu. official website.

Exhibition-Only Benefits:

1. Early purchase of exhibition items with free shipping 2. Original novelty gift

* One gift per purchase of 12,000 JPY (tax included) or more * While supplies last * Choose your preferred color 3. Special Event Original cookies will be given to participants of the special event

Ticket Purchase Page:

https://olu.co.jp/collections/olu-sweet-rose-house

[About Olu. Co., Ltd.]

A wholly-owned subsidiary of Furyu Corporation (Prime Market listed on the Tokyo Stock Exchange / Stock Code: 6238), a comprehensive entertainment company offering products and services targeting teens and young adults—including sticker photo booths, amusement prizes, games, and anime-related content.

Launched in October 2021, Olu. is a lifestyle e-commerce brand focused on apparel.

Centered on the concept of "cherishing oneself," its simple, mature designs have gained popularity among women in their 20s. As of July 2026, its official Instagram account has surpassed 197,000 followers, and the brand continues to generate buzz on social media through influencer collaborations.

[Furyu Official Website] https://www.furyu.jp/

[Olu. Official Online Store] https://olu.co.jp

[Olu. Official Instagram] https://www.instagram.com/olu.myself/ [Olu. Official X] https://x.com/olu_myself

[Olu. Official TikTok] https://www.tiktok.com/@olu.myself_official