ONDO Inc. Appoints Tsuyoshi Fujimoto as COO, Launches Six New Business Domains Under New Management

ONDO Inc. (Headquarters: Osaka, Japan; CEO: Go Toriyama), a creative company with the vision of "co-creating triggers for people to connect," announced the appointment of Tsuyoshi Fujimoto as COO, effective May 1, 2026.

Marking its 15th year, ONDO is launching a new management structure to accelerate six new business domains, including regional co-creation and international expansion. As the first initiative of this new structure, the company held its second co-creation tour in Kinko Town, Kagoshima Prefecture, from May 15–17, 2026, with 15 participants from various industries. This marks a new phase for the two longtime allies working together.

Appointment of Tsuyoshi Fujimoto as COO Tsuyoshi Fujimoto has been appointed as COO to oversee corporate strategic planning, business development, market development, sales strategy, and management, working alongside CEO Go Toriyama.

Profile of Tsuyoshi Fujimoto Born in堺City, Osaka in 1987. Served as the youngest store manager at a major telecommunications company, achieving the highest sales volume in Japan. Experienced in launching large-scale complex facilities for a major lifestyle planning company, managing over 200 employees. As a board member of a company listed on the TOKYO PRO Market, he spearheaded the launch of the Tokyo branch and global market development. He also served as the president of a group subsidiary, improving results for hotel and cafe operations, followed by a career in consulting. He brings extensive experience in telecommunications, retail, food and beverage, lodging, export, and marketing.

Management Strategy: Roles of CEO Toriyama and COO Fujimoto With the belief that while few can create '0 to 1,' the value lies in creating 'before 0 to 1,' the leadership will complement each other. CEO Toriyama holds the breakthrough power to generate numerous business seeds from '0 to 0.7,' while COO Fujimoto utilizes field experience and logical thinking to structure and negotiate these seeds from '0.7 to 100.'

New Business Domains 1. Co-Creation Business: Expanding beyond creative production services to act as a "Creative Partner" that accompanies clients from the planning stage. 2. Regional Co-Creation Business: Establishing a co-creation production model in the Osumi area, starting from Kinko Town, Kagoshima Prefecture.