Free Seminar on Latest Marketing: How to Expand Awareness via TV Advertising

Introduction

ONE Lab is a specialized team operated by one move Inc. that approaches marketing through scientific analysis. The team continuously and systematically conducts algorithmic analysis and verifies the latest trends to maximize marketing results.

Drawing from insights gained while managing strategies, planning, operations, and analysis for over 200 clients, the team hosts seminars covering topics such as creative production that resonates with Gen Z, influencer promotions, and effective ad management. Specialists in each field serve as lecturers, providing know-how directly applicable to practical business.

Furthermore, ONE Lab is actively involved in systematizing knowledge and researching/verifying new marketing methods to flexibly respond to the rapidly changing digital market.

In this study session, the team will introduce practical marketing strategies and SNS utilization methods that contribute to corporate growth, based on their daily analysis and field insights. The content is designed to provide actionable essences.

Seminar Theme: How to Expand Awareness via TV Advertising? The Strengths of TV as an Awareness Acquisition Method

While the use of SNS and web advertising has become commonplace in recent years, the value of TV advertising is gaining renewed attention as a method to expand awareness among a wide demographic in a short period.

In this seminar, the team will re-examine the strengths of offline advertising methods like TV and explain steps for implementing awareness promotions using TV.

Additionally, they will provide detailed explanations on target and message design, including defining 'who' and 'what' to deliver, as well as key points for strategic planning to maximize the impact of measures.

It is a practical seminar where participants can learn the overall picture of brand awareness strategy utilizing TV advertising.

Date, Time, and Participation Method

Dates: June 16, 2026 (Tue) 12:00 (Theme for this session) June 23, 2026 (Tue) 12:00 (Themes to be announced sequentially) June 30, 2026 (Tue) 12:00 July 7, 2026 (Tue) 12:00

Participation: No prior registration is required. Please access the following URL at the designated time: https://meet.google.com/jdd-dbrf-skn * Turning off your camera and microphone is perfectly acceptable. * Study sessions are held every Tuesday at noon covering various themes. The meeting URL is the same for all sessions.