From KATE's 'Moonlight Jellyfish': A new smudge-proof beauty serum liquid foundation. A 'new species' of jelly controls both dryness and shine, locking in moisture for an all-day raw glow.

Global makeup brand 'KATE' will launch the new liquid foundation 'Jelly Lip Liquid Foundation' from the base makeup line 'Moonlight Jellyfish', developed with inspiration from the 'immortal glow' of jellyfish, starting Saturday, April 25, 2026, at selected stores and online. (Sequential rollout in stores and online starts Tuesday, April 21, 2026).

On the same day, new colors for the raw glow fixing powders 'Jelly Lip Powder' and 'Jelly Lip Color Powder'—which fix a glowing look with one stroke and prevent shine—and the raw glow fixing primer 'Jelly Lip Primer'—which prevents shine and smudging for a long time—will also be released.

- 'Moonlight Jellyfish' site: https://www.nomorerules.net/tsukiyo_no_kurage/

The secret to long-lasting raw glow

① Jelly-link technology A new technology where jelly forms a network to lock in the glow. It flexibly adapts to facial movements to continuously connect the glow. Video: http://youtube.com/watch?v=J6L-5yaAJ54

② Moonlight Pearl *1

Product Information

A smudge-proof beauty serum foundation is born. A 'new species' of jelly controls both dryness and shine, locking in moisture for an all-day raw glow. #JellyfishFoundation

<Available at selected stores and online> KATE Jelly Lip Liquid Foundation (6 shades) 25mL KATE Jelly Lip Liquid Foundation <Refill> (6 shades) 25mL

SPF30/PA++ ■ 10-hour color retention and powdery-free finish persistence * ■ Shine-proof ■ Jelly-link technology ■ Contains Moonlight Pearl *1 ■ Contains Marine Beauty Serum Ingredients CP (moisture) (Hyaluronic acid, Niacinamide, Pearl protein *2) ◆ Allergy tested ◆ Non-comedogenic tested *3 (* Data acquired, investigated by our company, individual results may vary) *1 Bismuth oxychloride *2 Hydrolyzed conchiolin protein *3 Test confirming it is unlikely to cause comedones (acne). Not all individuals will be free from allergic reactions or comedones (acne).

―COLOR VARIATION―

―Technical Information―

The 'Thin Film Wrapping Jelly' forms a network and adheres closely to the skin. Maintains a raw glow finish while providing coverage!

① High gloss sustaining polymer achieves both 'uniform high glow x persistence' ■ Achieves high glow ■ Achieves a uniform glowing texture ■ Long-lasting glow

② High water repellency

③ Achieves 'light thin film finish x coverage'

Jelly in powder. A raw glow fixing powder that sets the glow with one stroke and is shine-resistant. #JellyfishPowder

<Available at selected stores and online> - KATE Jelly Lip Powder (2 types) (with brush) - KATE Jelly Lip Powder <Refill> (2 types) - KATE Jelly Lip Color Powder (2 types) (with brush) - KATE Jelly Lip Color Powder <Refill> (2 types)

Jelly Lip Powder *All finish images ■ Contains Moonlight Pearl *1 ■ Contains Marine Beauty Serum Ingredients CP (moisture) (Hyaluronic acid, Niacinamide, Pearl protein *2) ◆ Allergy tested ◆ Non-comedogenic tested *3 *1 Bismuth oxychloride *2 Hydrolyzed conchiolin protein *3 Test confirming it is unlikely to cause comedones (acne). Not all individuals will be free from allergic reactions or comedones (acne).

―Technical Information―

- Utilizes Clear Glow Jelly *4, which is powder coated with jelly. Achieves highly transparent glow and adhesion. *4 Mica, Synthetic fluorphlogopite, (PEG-15/Lauryl dimethicone) crosspolymer - Makes pearls fit evenly on the skin for a smooth, clear, raw glowing complexion.

Jelly Lip Color Powder *All finish images ■ Contains Beauty Serum Ingredients CP (moisture) (Hyaluronic acid, Niacinamide) ◆ Allergy tested Not all individuals will be free from allergic reactions.

―Technical Information―

- Utilizes Silky Jelly *5 that grants a soft, gentle glow and adhesion. *5 Diisostearyl malate, Silica, Zinc myristate - An exquisite gradation design woven by 3 types of interference pearls x multi-color pigments tones up with a deep light color that cannot be produced by a single color. Creates an elegant glowing complexion as if draped in a silk veil.

<Using the included raw glow fixing brush enhances the glowing feel>

Achieves both makeup longevity and raw glow. A raw glow fixing primer that prevents shine and smudging for a long time.