KATE: 'Two Lines Tell My Story.' Saito Asuka Captivates as Sharp Asuka and Relaxed Asuka. Special Movie Released Today, June 2, 2026.

Global makeup brand KATE launched a special movie titled 'Two Asukas Told Through the Eyes' featuring actress Saito Asuka on Tuesday, June 2, 2026, at 9:00 AM.

The theme of this promotion is 'Two Lines Tell My Story.'

Using the 'two lines' of eyeliner and eyebrow, Saito Asuka displays completely opposite expressions: 'Sharp Asuka' and 'Relaxed Asuka.' The movie demonstrates how much an impression can change with just the eyes. KATE invites consumers to experience the appeal of makeup that allows them to draw the self they want to become.

・Special Site: https://www.nomorerules.net/special/eyeliner_eyebrow_2026/

SPECIAL MOVIE 'Two Asukas Told Through the Eyes'

・'Two Asukas Told Through the Eyes' Sharp Asuka Edition: http://youtube.com/watch?v=eurw7GCiMIk

・'Two Asukas Told Through the Eyes' Relaxed Asuka Edition: http://youtube.com/watch?v=P9jXq0IN0RM

・'Two Asukas Told Through the Eyes' Full Version: http://youtube.com/watch?v=6RqRTekuCWk

Product Information

Easy to apply in small strokes and hard to mess up! A short brush tip is set in a holder.

KATE Super Sharp Liner EX4.0 (Short Brush) 2 colors total

・Waterproof against sweat, water, and tears ・Smudge-proof against sebum and rubbing

・Removable with warm water ・Long-lasting color all day

―COLOR VARIATION―

All images are finish images.

―Product Features―

1. Short brush tip for easy adjustment with small strokes

2. Resistant to smudging even from crying or rubbing

Adopts Super Color Lasting formula

3. Replaceable dedicated refill

Can be used repeatedly by replacing the dedicated refill. Allows combining favorite colors or types, and supports a double-ended specification.

Achieves realistic eyebrow hairs as if drawn with a mechanical pencil. Ultra-fine 0.8mm core that is hard to break. #EyebrowMechanicalPencil

KATE Eyebrow Pencil Super Slim 0.8 5 colors total

・Waterproof ・Resistant to sebum and rubbing

―COLOR VARIATION―

Slightly grayish color that blends in with natural brow hairs.

All images are finish images.

―Product Features―

Achieves realistic eyebrow hairs as if drawn with a mechanical pencil.

<How to Use>

・Extend the core to about half the length of the protective tube or to the tip, and use it so the core tip does not protrude from the protective tube.

・During use, the protective tube lowers to match the core.

・If you extend the core too much, you can retract it to adjust.

Giveaway Campaign Information

1. In-Store Campaign

[Entry Period]

Tuesday, June 2, 2026, 9:00 AM – Monday, July 20, 2026, 11:59 PM

[Valid Receipt Period]

Tuesday, June 2, 2026, 0:00 AM – Monday, July 20, 2026, 11:59 PM

[Entry Method]

STEP 1: Purchase KATE products totaling 2,000 yen (tax included) or more in a single transaction.

STEP 2: Access the entry page.

STEP 3: Enter required information and upload your receipt/purchase statement.

*Entries combining multiple receipts are not allowed.

[Prize Details]

A Prize: Original photo card of Saito Asuka for 30 winners (including 5 winners with name and handwritten signature).

B Prize: Set of makeup items used by Saito Asuka (full-size products) for 100 winners.

・Designing Eyebrow 3D EX-14

・Bouncy Cheek Shadow PK-2

・Lip Monster 19

2. My Kao Mall Exclusive KATE × Saito Asuka COLLABORATION SHOP

[Entry Period]

Tuesday, June 2, 2026, 10:00 AM – Monday, July 20, 2026, 11:59 PM

[Entry Method]

STEP 1: Purchase 2 or more items listed in the collaboration shop.

STEP 2: Enter the specified coupon code.

STEP 3: All applicants will receive a gift.

[Gift Details]

Message card from Saito Asuka

*The message will be printed text, not a handwritten original or reproduction.

*Furthermore, for those who purchase and apply for 4 or more eligible items, 10 winners will be selected by lottery to receive a message card with their name and a handwritten signature.

3. X (Twitter) Campaign

[Entry Period]

Tuesday, June 2, 2026, 5:00 PM – Monday, June 8, 2026, 11:59 PM

[Entry Method]

STEP 1: Follow the official KATE X account.

STEP 2: Repost the target post.

[Prize Details]

A total of 100 winners will be selected by lottery to receive a set of eyeliner and eyebrow products in the colors used by Saito Asuka (full-size products).

① Sharp Asuka Set

・Eyebrow Pencil Super Slim z0.8 GY-1

・Super Sharp Liner EX4.0 (Short Brush) BK-1

② Relaxed Asuka Set

・Eyebrow Pencil Super Slim 0.8 BR-7

・Super Sharp Liner EX4.0 (Short Brush) BR-2

*You cannot choose your set.

'KATEMAGAZINE' Special Interview Released!

As a special edition of 'KATEMAGAZINE,' it provides an exclusive behind-the-scenes look at the special movie.

It features an interview with Saito Asuka and makeup tips that can only be seen here.

https://www.nomorerules.net/zine/018_01/

Saito Asuka Profile

Born August 10, 1998. In 2011, she passed the audition for 'Nogizaka46' and joined the group as the youngest member of the first generation. After graduating from the group in May 2023, she has been active as an actress and model.

In 2025, she won the Newcomer Actor Award at the 48th Japan Academy Film Prize for the movie '[Oshi no Ko] -The Final Act-' (Toei/2024). Her recent major works include the movie 'Kusunoki no Ban'nin' and the NHK Drama 10 'Themis no Fukakujina Hotei.'