Unisex brand TUCKSHOP®︎ will launch a collaboration project with MUSTARD™HOTEL SHIMOKITAZAWA in Tokyo's Shimokitazawa, starting April 16, 2026. This project will be rolled out in MUSTARD DELUXE (limited to 4 rooms). A POP UP store will run concurrently at the commercial facility "reload," located a few minutes' walk from the hotel. The project designs a circular flow, from the hotel experience to purchases at reload, and further into the Shimokitazawa neighborhood using MUSTARD™HOTEL's room key benefits. Collaboration items by five artists and creators, along with original loungewear "STAY WEAR," will be available in the guest rooms.

TUCKSHOP's concept is "PLAY WITH (UNIFORM). Unconstrained."

From this, the theme for this project, "STAY & PLAY WITH," is derived.

Behind this "WITH" lies an invisible parenthesis.

What goes inside is (SMALL GRAINS) — small particles placed alongside your stay.

A mug fired by a ceramic artist, a glass blown by a glass studio, a comb drawn by an illustrator.

These items, subtly placed in the guest room, will touch your hands during your stay.

You became curious. You tried it. You wanted to take it home.

That's perfectly fine. STAY & PLAY WITH (SMALL GRAINS) IN YOUR STAY.

The project's theme is "STAY & PLAY WITH."

Beyond this "WITH" lies "(SMALL GRAINS)" — referring to the products of artists that add color to your stay, each with a different personality, much like the small grains of grain mustard (MUSTARD).

The commercial facility reload, adjacent to MUSTARD™HOTEL, is also operated by GREENING Inc. This experience design leverages the rare environment where everything is within walking distance, extending from the hotel stay experience to purchases at reload, and further into the Shimokitazawa neighborhood with MUSTARD™HOTEL's room key benefits.

3 Steps of the Experience

Step 01｜Experience at the Hotel

Wear the STAY WEAR and interact with the collaboration items in the MUSTARD DELUXE guest room. Direct access to each item's page is available via QR codes in the room.

Step 02｜Purchase at the POP UP

Purchase your favorite items at the reload POP UP, located a few minutes' walk away. Customers purchasing other products can acquire a collaboration logo shopper for ¥990.

Step 03｜Enjoy the Town

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: TUCKSHOP®︎ / MUSTARD™HOTEL SHIMOKITAZAWA