[Special Event Linked to Major July EC Sale] Automatic Electric Cat Toy 'Cheerble Wicked Mouse Neo' Available at Limited-Time Special Price. Exceeding Indoor Play Limits with 360° Unpredictable Movement and Patented Tangle-Free Tires!

ONO Trading Co., Ltd. (Headquarters: Minato-ku, Tokyo) will offer the best-selling automatic electric cat toy 'Wicked Mouse Neo' from 'Cheerble,' a brand that develops innovative smart pet products worldwide, at a special limited-time price on its official Rakuten Ichiba shop as part of a special event linked to the major July EC sales, the busiest period for the online retail industry.

'My cat gets bored of toys quickly,' 'Dust and shed fur get tangled in the tires and it stops working soon,' 'I want to relieve my cat's lack of exercise and stress while they're home alone' – this next-generation smart pet toy addresses the 'limits of cat toys' that cat lovers have long faced, fundamentally resolving them with 360° unpredictable, tricky movements and a patented detachable tire structure, now available in a sophisticated upgraded specification.

Sale Period: Special Event Linked to Major July EC Sale (Rakuten Ichiba Exclusive)

Early Bird Special Price: July 7, 2026 (Tue) 0:00 - July 9, 2026 (Thu) 23:59 Main Sale Special Price: July 10, 2026 (Fri) 0:00 - July 13, 2026 (Mon) 23:59

Campaign Site URL: Green 🔗 https://item.rakuten.co.jp/onostore/ono0090/

Blue 🔗 https://item.rakuten.co.jp/onostore/ono0098/

~ Play Safely, Rest Efficiently. Turn Everyday Life into a 'Hunt' ~

The appeal of electric pet toys is that they can satisfy your cat's instincts without requiring constant attention from the owner. However, 'the risk of accidental ingestion or injury in unseen areas,' 'the hassle of frequent charging due to heavy battery consumption,' and 'the frustration of it getting stuck in furniture gaps and stopping immediately' have been common concerns for many owners.

'Wicked Mouse Neo' uses its unique smart technology to collectively reduce these stresses of indoor play. During normal play, it automatically supports your cat's hunting instincts with 360° unpredictable, tricky movements, even without the owner's constant supervision. It creates a safe environment where cats can become engrossed, significantly reducing the risk of getting stuck in furniture.

When owners need a break, the newly designed 'rope tail' and 'colorful nose' efficiently optimize interactions in the surrounding area. Simply watching from a seated position can greatly increase your cat's excitement, turning home time into effective exercise time. Furthermore, even when the owner is away, the smart assist function that automatically avoids obstacles supports play in the background.

This allows for effective utilization of previously boring gaps in time and steady progress in relieving daytime exercise deficiencies. It supports Type-C fast charging, reducing the charging time from 56 minutes to 40 minutes. With its compact, integrated design, 'Wicked Mouse Neo' provides a safe, easy, and battery-reliable environment throughout the day.

〇 Key Advancements and Features of 'Wicked Mouse Neo'

1 '360° Rotation Escape' Stimulating Hunting Instincts & 21% Speed Increase

Equipped with a newly upgraded ultra-small, high-performance motor, the movement speed has increased by approximately 21% compared to the previous model. It moves at high speeds like a real mouse, providing the chase game fun that cats desire most with unpredictable movements that repeatedly combine 360° rotations, forward/backward movements, and dashes.

2 Irregularly Swinging 'Rope Tail' & 'Colorful Nose'

The newly designed, attractive rope tail swings irregularly with the main unit's movement, intensely stimulating a cat's hunting instincts. Additionally, the sparkling nose further captures the cat's curiosity, keeping them engrossed even in dark rooms. It continuously rolls around, automatically avoiding obstacles, expanding the possibilities for play infinitely.

3 Safe for Long-Haired Cats! Convenient 'Detachable Tire Structure'

Overcomes the challenge of traditional electric toys where dust and fur accumulate inside the tires over time. It features a patented design that reduces tangling of hair and pet fur, allowing the tires to be freely removed for maintenance at any time. This design is very user-friendly for pet households with long-haired cats, ensuring it can roll cleanly and enjoyably at all times.

4 Battery Update! More Convenient with Type-C Fast Charging

Not only have the appearance and modes been upgraded, but battery life technology has also advanced. It features a built-in 200mAh lithium polymer battery, reducing the standard charging time from 56 minutes to 40 minutes. It is equipped with two speed modes: a 'High-Speed Mode' (approx. 31 minutes of use) ideal for energetic and curious kittens, and a 'Low-Speed Mode' (approx. 62 minutes of use) for calmer cats, making it the perfect playmate for your beloved pet.

〇 Sale Implementation Overview

【About Retailers for Sale Items】

While this product is also available at general retailers, the special sale at the end of this month is exclusively for our official shop on 'Rakuten Ichiba'.

Sale Period: Special Event Linked to Major July EC Sale (Rakuten Ichiba Exclusive)

Early Bird Special Price: July 7, 2026 (Tue) 0:00 - July 9, 2026 (Thu) 23:59 Main Sale Special Price: July 10, 2026 (Fri) 0:00 - July 13, 2026 (Mon) 23:59

* The sale will end when stock runs out, even within the period.

Campaign Site URL: Green 🔗 https://item.rakuten.co.jp/onostore/ono0090/

Blue 🔗 https://item.rakuten.co.jp/onostore/ono0098/

------- Product Overview -----------------------------------------------------------

【Manufacturer】Cheerble

【Product Name】Wicked Mouse Neo

・Internal Battery: 200mAh Lithium Polymer Battery

・Charging Method / Time: USB Type-C / Approx. 40 minutes

・Operating Time: High-Speed Mode: Approx. 31 minutes / Low-Speed Mode: Approx. 62 minutes

【Product Contents】

・Wicked Mouse Neo Main Unit × 1

・Type-C Charging Cable × 1

・Instruction Manual × 1

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------- Contact Information for Inquiries -----------------------------------

Product Name: Wicked Mouse Neo

Japan Authorized Distributor: Cheerble

Company Name: ONO Trading Co., Ltd.

Address: 3-11-15 Akasaka, Minato-ku, Tokyo VORT Akasaka-Mitsuke 4F

Business Activities: Import and Sales Business

TEL: 03-6869-0665 (Main)

Reception Hours: Weekdays 10:00 - 17:00

HP: https://www.ono-boeki.com

E-mail: [email protected]

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* Company names and product names mentioned in this press release are trademarks or registered trademarks of their respective companies.

* Sale prices and stock availability on major EC sites are subject to change without prior notice.