Az Furisode-kan Officially Releases AI Image Search Feature

In May 2026, 'Az Furisode-kan,' a rental shop for furisode, graduation hakama, and men's hakama operated by Ono Photo Studio (Headquarters: Hitachinaka City, Ibaraki Prefecture; Representative Director: Tetsuhito Ono), introduced an AI-powered image search feature to its website's rental reservation page.

Celebrating its 50th anniversary this July, the company is merging its long history and reliability with the latest technology. Users can instantly find the best costume options by simply uploading a favorite image. Furthermore, they can try on the selected costumes at any of their 18 stores nationwide. This provides a new experience that allows customers to freely choose from a lineup of over 20,000 costumes regardless of their location.

[Background of the Release] Choosing costumes for Coming of Age ceremonies and graduation ceremonies can be burdensome, with many users feeling overwhelmed by the vast number of choices. With the spread of social media, images used as references—such as model stylings, screenshots of colors and patterns, and saved outfit photos—have become diverse, and the need to 'search by image' is rapidly growing.

As the company reaches its 50th anniversary, it decided to introduce AI technology to realize the next generation of costume selection experiences, utilizing its accumulated know-how in costume management and photography.

[Features of the New Function] 1. Automatic costume suggestions by uploading images: AI analyzes the color, pattern, and atmosphere of any image—including social media screenshots, saved photos, or model photos—and instantly displays similar costumes.

2. Optimal matching from over 20,000 data points: AI cross-searches a vast array of costumes to extract candidates that match user preferences.

3. Try-on availability at any of the 18 nationwide stores: Selected costumes can be ordered for a try-on experience at any of the 18 Az stores (Ibaraki, Chiba, Tokyo, Kanagawa, Tochigi, Gunma, etc.).

4. One-stop reservation process: Reservations can be made smoothly directly from the appointment page.

5. User-friendly interface: Simple three-step process: Select image -> AI suggests -> Book try-on appointment.

[Future Outlook] Future plans include advanced coordination proposals, AI matching for sashes and accessories, and linkage with in-store coordination support.