Ono Photo Studio Updates Official App 'OPS connect' with New 'OPS Point' Loyalty System and Coupon Features

Ono Photo Studio Co., Ltd. (Headquarters: Hitachinaka City, Ibaraki Prefecture), which operates photo studios, kimono rental services, and bridal businesses, announced the update of its official smartphone app, 'OPS connect,' with the addition of the Ono Photo Studio Group's common point system, 'OPS Point,' and new app-exclusive coupon features.

With this update, customers can now earn points based on their spending and use them for payments across all Ono Photo Studio Group brands and facilities. This initiative aims to make services such as commemorative photo shoots, costume rentals, banquet halls, and accommodations more accessible for customers and their families, providing higher added value.

About 'OPS Point' 'OPS Point' is a loyalty system that can be used across all Ono Photo Studio Group services.

- Earning Points: Points are awarded based on the amount spent on photo shoots, product purchases, kimono rentals, accommodations, etc. - Point Return Rate: Members of the kids' studios 'Studio Cocoa' and 'Gran Photo Ono Photo Studio,' as well as premium members of the kimono rental service 'Hatachi Furisode-kan Az,' receive increased point rates. Further increases apply based on the number of brands used within the group, resulting in a maximum return rate of 3.5%. - Using Points: Points can be used for future payments at a rate of 1 point = 1 yen.

Update Campaign Customers who had already installed the app and completed their first login by May 20, 2026, the day before the update release, will be granted commemorative points: - Users not linked to LINE: 100 points - Users linked to LINE: 600 points

App Features 1. Group-wide points usable across all brands. 2. Increased return rates for multi-brand usage. 3. Maximum 3.5% point return. 4. Efficient family-based point management.

Integration with 'BABY365' The system now supports point exchange with the photobook app 'BABY365,' also operated by the group: - BABY365 points to OPS Point: 1:1 exchange - OPS Point to BABY365 points: 1:1.1 (10% bonus)

App-Exclusive Coupons The app will distribute digital coupons for various brands and stores, offering discounts such as 10% off album products or special shooting benefits.

LINE Official Account Integration Linking with the official LINE account allows for easy communication with stores. Additional bonus points are available upon linking, with up to 3,000 points for 'Hatachi Furisode-kan Az' and up to 500 points for 'Studio Cocoa' and 'Gran Photo Ono Photo Studio.'