New 'Ice x Play x Food' Experience: Ice Festival to be Held at Akabane Baka Matsuri

Onoda Shoten Co., Ltd. (Headquarters: Kita Ward, Tokyo; Representative Director and President: Wataru Onoda) will hold the 'TOKYO Chohyo Fes in Akabane Baka Matsuri,' an experiential event centered on ice, for the first time over two days, Saturday, April 25 and Sunday, April 26, 2026, within the 'Akabane Baka Matsuri' held at Akabane Park in Kita Ward, Tokyo.

In collaboration with the 68th Akabane Baka Matsuri, the largest and most historic event in Kita Ward, we will offer a 'chilly' experience that can be enjoyed by children and adults alike.

**An Experiential Event to Enjoy the Charms of Ice with All Five Senses** TOKYO Chohyo Fes 2026 is an urban festival offering 'see, touch, and taste' experiences themed around 'ice.' By holding it within the Akabane Baka Matsuri, a major local event, we aim to create new excitement and enhance visitor experience.

This event is also an initiative to revive the 'Junpyo Matsuri,' which was held by ice industry professionals until 2013, in a new form. We aim to revitalize the ice industry and broadly disseminate the appeal of ice manufacturing and the potential of ice.

Ice is a material that brings coolness and smiles to people in various forms, not limited to culinary uses, but also in event production, art, and space design. This event offers numerous hands-on contents primarily for families.

**Venue Composed of Paid and Free Areas** The venue is divided into paid and free areas, allowing visitors to enjoy it freely according to their purpose.

**■ Paid Area (Experiential Content)** * Snow Play Area / Snow Slide * 'Toy Ice' experience where toys are retrieved from ice * Price: Children 500 yen / Adults 300 yen * Operation: 45-minute rotation system (40 people per session, 7 sessions in total)

This area will be implemented in cooperation with Ononbar Co., Ltd. (utilization of unused land / event planning). By creating a snow play space using recycled ice from skating rinks, it is a meaningful initiative from the perspective of effective resource utilization. As an environmentally conscious event, we will promote sustainable initiatives from the perspective of SDGs.

**■ Free Area** * Popular shaved ice shops will set up stalls with the cooperation of Ryusuke Koike, organizer of 'Kakigori Collection'! * FRAPPE HOUSE (Akabane, Kita Ward, Tokyo) * Tsuta no Nai Mise (Urawa Ward, Saitama City, Saitama Prefecture) * Craft Cafe (Minami Ward, Saitama City, Saitama Prefecture) * Drinks served in ice cups (supervised by Misaki Kuroe) * Ice sculpture exhibition

For the ice cups, Onoda Shoten's highly transparent Chojunhyo (super-pure ice) will be used, providing a visually refreshing experience.

**Main Contents** ① Shaved Ice & Drink Booth Popular shaved ice shops gather to offer a variety of shaved ice. You can also enjoy the experience of drinks in ice cups. ② Ice Art Exhibition Admire delicate and dynamic ice art by ice sculptors up close. ③ Experiential Activities Numerous contents for families, such as snow slides and snow play areas, are available.

**Event Overview** Event Name: TOKYO Chohyo Fes in Akabane Baka Matsuri Date: April 25 (Sat) - 26 (Sun), 2026 Time: 10:00 - 17:00 Venue: Akabane Park (1-14-17 Akabaneminami, Kita Ward, Tokyo) Admission: Free (some content requires a fee) Organizers: Onoda Shoten Co., Ltd. / TOKYO Chohyo Fes Executive Committee Cooperation: Ononbar Co., Ltd. Special Page: `https://www.onoda.co.jp/icefes2026/`

**Background of the Event** Against the backdrop of recent heatwaves, interest in experiential events with the theme of 'coolness' is increasing. This event proposes new experiential value in urban spaces by leveraging the characteristics of ice.

**Contact Information** TOKYO Chohyo Fes Executive Committee (Public Relations) Phone: 090-7411-4806 Email: `[email protected]`

**Company Profile (Onoda Shoten Co., Ltd.)** Onoda Shoten is a Tokyo-based ice manufacturing company celebrating its 102nd anniversary as a professional in ice. While primarily engaged in the manufacturing and sales of commercial ice, it also operates a wide range of businesses including rental property management and brokerage, and refrigeration equipment maintenance. In recent years, it has been offering the charm of ice in various forms, such as the sale of the 'Hyoka®' brand of ice for gifts and appreciation, ice sculptures at events, and live performances, proposing new value for ice beyond culinary uses.

[Media History] (in no particular order) Nippon TV: Burari Tochū Gesha no Tabi NHK: NHK NEWS Ohayo Nippon TV Asahi: Shūkan News Leader TBS: Gacchiri Monday Yomiuri Shimbun Tokyo Hot Place Nippon Zenkoku Otoriyose Techō Reuters Asahi Shimbun Digital Bridal Sangyo Shimbun Ruptly Mainichi Shimbun Sankei News and many others

[Production Cooperation] Mao Abe: Keep Your Fire Burning [Official Music Video] (TV Anime 'Nozomanu Fushi no Bōkensha' Ending Theme) backnumber: back number ICE STUDIO Ivudot: Yuho MV

Location: Onoda Building, 1-5-2 Akabane, Kita Ward, Tokyo Representative: Wataru Onoda Founded: 1924 (Established: 1948) Capital: 45 million yen URL: `https://www.onoda.co.jp/` Keywords: Akabane, Kita Ward, Shaved ice, Akabane Baka Matsuri, Ice, Tokyo event, Festival, Families, Free admission available, Snow play