Ootoya Implements HR Reform, Shifting to Human Capital-Centric Operations

Ootoya Co., Ltd., part of the Colowide Group, will implement HR reforms starting July 1 as part of the second phase of its 'Ootoya Grow Up' initiative. Based on its founding philosophy as a provider of 'home-cooked meals,' the reform aims to increase employee satisfaction and pursue 'work motivation' as the foundation of store operations.

[HR Reform] The reform focuses on conceptual values such as 'consideration for colleagues,' 'human connections,' and 'attachment to work,' aiming to achieve a human-centric system that goes beyond quantitative metrics like performance goals.

[Specific Initiatives] 1. 'Enhancing Store Manager Status': The company will revise job requirements, compensation ranges, and assessment criteria for sales roles, adding new positions like 'Assistant Store Manager' and 'Specialized Store Manager' to provide salary growth. 2. 'Entrepreneurship Support System': Employees meeting experience requirements will be offered a career path to become franchise owners by leasing high-performing company-owned stores. 3. 'Project to Empower Housemakers': By introducing 'Smile Chiefs' (mentors) and mutual gratitude communication tools, the company aims to build a more supportive environment.