Leading Korean Comfortable Footwear Brand 'LeMouton' Makes Debut at Earth Day Tokyo 2026

LeMouton, a leading Korean footwear brand known for its comfort, made its debut at 'Earth Day Tokyo 2026,' held in Tokyo in April 2026, and successfully hosted the 3rd 'LeMouton Walking Meetup in Tokyo.' Many visitors stopped by the LeMouton booth on the day of the event. Attendees were able to touch and feel the shoes, experiencing the lightness and softness unique to LeMouton, while the walking meetup provided a moment for participants to share the 'joy of walking' in the pleasant spring air. 'Earth Day Tokyo,' held annually in April at Yoyogi Park, is one of Japan's largest environmental events focused on nature and sustainability. This was LeMouton's first time participating, allowing the brand to share its values of being kind to both people and nature. During the event, popular models such as 'Mate,' 'Buddy,' and 'Up' were showcased. Guided by staff, visitors experienced the brand's signature comfort firsthand. LeMouton's philosophy resonated deeply with the Earth Day mission, attracting significant interest. The 3rd 'LeMouton Walking Meetup' was held in conjunction with the exhibition. The meetup is designed for participants to wear LeMouton shoes and experience their comfort while walking together. LeMouton aims to promote a healthy 'walking culture' and share the joy of walking with its customers. The event included a program combining shoe trials and plogging. Participants wore the 'Mate' model, walked around the park, and enjoyed activities like plogging and film photography. Despite being strangers, participants naturally engaged in conversation through their shared interest in walking, creating a warm atmosphere. The event was a great success, with many requests for future meetups. LeMouton uses its patented 'H1-TEX' material, developed by combining merino wool with 30 years of weaving expertise. By maximizing the benefits of merino wool—breathability, elasticity, durability, and ease of care—the brand achieves a soft and comfortable fit. These technologies have received global patents in Japan, the US, and Europe. Driven by repeat purchases and word-of-mouth, the 'Mate' model alone has surpassed 1.71 million units sold, with over 600,000 reviews and an average rating of 4.9. Furthermore, it has won first place in the 'Brand Customer Loyalty Awards' in the comfort shoe category for three consecutive years (2024–2026). In Japan, the brand has already received positive reviews online. This exhibition and meetup provided a valuable opportunity for Japanese customers to experience the comfort that cannot be fully conveyed online. The LeMouton representative expressed joy in communicating directly with customers and sharing the brand's values. Moving forward, LeMouton plans to continue offline pop-up stores and events to further enhance its brand value in the Japanese market.