Orient Corporation (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Makoto Umemiya; hereinafter "Orico") released its brand key visual on May 20, 2026, following the brand movie launched in January 2026.

Orico's purpose is "Go one step beyond that dream, Open the Future with You."

We aspire to be a trusted partner that genuinely supports each customer's "present" and "future," sometimes passionately leading them. Our desire to expand the possibilities for those pursuing dreams and challenges, and to support them in taking that next step, is encapsulated in the message "Maybe with Orico, it's possible!"

Future Developments

The brand key visual is scheduled to be displayed on billboards starting May 26 at JR Yotsuya Station, Tokyo Metro Kojimachi Station, and Tobu Tojo Line Fujimino Station.

Moving forward, Orico plans to utilize this for brand communication through various media, including in-station advertisements, in a touch different from videos. We aim to allow people to encounter Orico's message in various daily situations.

FACT BOX

  • Source: PR TIMES
  • Category: Brand Announcement