First Ever! 'Rakuten Turbo' Ranks 1st in Home Router Customer Satisfaction Survey by Oricon

Oricon Inc. announced the results of its first customer satisfaction survey regarding 'home routers,' conducted by its group company oricon ME, on June 1, 2026. The survey targeted 2,185 men and women aged 18 to 84 across Japan who had signed a new contract within the past three years. 'Rakuten Turbo,' which took the overall first place, dominated four categories: 'ease of sign-up/activation,' 'pricing/campaigns,' 'cost-performance,' and 'customer support.' It received particularly high marks for its pricing, gaining strong support from apartment dwellers and single-person households. The second-place 'au Home Router 5G' demonstrated strengths in 'communication speed/stability' and 'ancillary services,' earning high praise from families and residents of detached houses. The third-place 'home 5G (Docomo)' ranked first in the Tokai and Kinki regions. The primary reason for adoption cited by users was 'no line construction required and immediate usability' at 77.7%, highlighting that convenience is the key driver in the current market.