Orient 4C's Co., Ltd. (Headquarters: Taito-ku, Tokyo; Representative: Mikio Saegusa), which operates ajour, a specialty store for jewelry reform and repair, will hold a [Gold and Platinum Purchase Consultation Event] at the Sendai Mitsukoshi store.

At ajour, we appraise jewelry made of "gold," a global asset attracting attention for asset management, and "platinum," a standard material for wedding rings, in front of the customer and purchase them at a price based on the market rate of the day.

During the event, we will purchase items at an appraisal value 5% higher than usual.

Please take advantage of this special offer.

ajour's 3 Key Points for Purchase [https://ajour.jp/recycle/]

① Clear pricing and cash purchase We purchase items in cash based on the day's market price × grams.

② Appraisal conducted in front of the customer We measure the weight of the precious metal in front of the customer and present the purchase amount on the spot.

③ Appraisals by concierges with expert knowledge of jewelry Appraisals are carefully conducted one by one by concierges with expert knowledge of jewelry.

[Overview] ■ Period: April 3 (Friday) - 19 (Sunday), 2026 ■ Venue: Sendai Mitsukoshi Main Building 7F Jewelry Salon <ajour>

*The response time may vary depending on the number of items. *For purchases, please present a public document that can confirm your identity, such as a health insurance card or driver's license. *When bringing multiple items or high-value items, we ask for about 30 minutes for detailed examination. Please understand that the purchase will be made after the examination. *During busy times, there may be a waiting time for guidance. We appreciate your understanding.

FACT BOX

  • Source: PR TIMES
  • Category: campaign