【Orion × NEW ERA®】First-Ever Golf Collection Launches from Popular Collaboration

Orion Breweries Co., Ltd. (Headquarters: Tomigusuku City, Okinawa Prefecture; President and CEO Kazu Murano) will launch original goods co-developed with NEW ERA®, the U.S.-based sports and lifestyle brand, starting June 15, 2026 (with select items available in early July). The products will be available through the Orion Beer official online store and Orion Official Stores.

Since the collaboration began in July 2025, Orion’s co-branded items with NEW ERA® have received widespread acclaim. This time, the lineup focuses specifically on golf for the first time. The release includes golf accessories such as range bags and driver covers, as well as apparel items like polo shirts, half-pants, and T-shirts.

Designed with comfort and ease of movement in mind, the collection features a simple yet stylish aesthetic suitable not only for golf but also for everyday wear. Enjoy this exclusive, one-of-a-kind collection born from the meeting of Okinawa’s iconic beer brand and a global apparel leader.

Product Overview

- NEW ERA® × ORION Mesh Polo Shirt - Color: Black - Sizes: M, L, XL, 2XL - Price: ¥10,000 (tax included)

- NEW ERA® × ORION Mid-Neck T-Shirt (White) - Color: Black/White - Sizes: M, L, XL, 2XL - Price: ¥8,500 (tax included)

- NEW ERA® × ORION Shorts - Color: Black - Sizes: M, L, XL, 2XL - Price: ¥10,500 (tax included)

- NEW ERA® × ORION Collaboration 940AF ALL MESH FLAG Logo Cap (Black) - Color: Black/White - Size: One size - Price: ¥5,000 (tax included)

- NEW ERA® × ORION Collaboration Head Cover - Color: Black - Price: ¥6,500 (tax included)

- NEW ERA® × ORION Collaboration CAP POUCH S ORIO OSFM Cap Pouch - Color: Black - Price: ¥6,000 (tax included)

- NEW ERA® × ORION Collaboration DRIVER COVER BLK 25J Driver Cover - Color: Black - Price: ¥5,500 (tax included) - ※ Release: Early July

- NEW ERA® × ORION Collaboration Range Case - Color: Black - Price: ¥10,000 (tax included) - ※ Release: Early July

Sales Locations

- Orion Beer Official Online Store: https://shop.orionbeer.co.jp/ - Orion Official Stores (Naha City, Motobu Town): - https://orionhotel.co.jp/naha/shop/ - https://www.okinawaresort-orion.com/facilities/orionshop/

About NEW ERA®

NEW ERA® is a sports and lifestyle brand founded in the United States in 1920, with over a century of history. As the official on-field cap supplier for Major League Baseball (MLB), its roots are in sports. However, through numerous collaborations with brands and artists, and by continuously introducing new styles and product categories, NEW ERA® has earned strong support in the fashion and cultural spheres. From iconic models like the 59FIFTY® to a wide range of headwear silhouettes, the brand offers diverse products including apparel, bags, and accessories.