Get an Amazing Experience with Orion The Dark! Campaign and Special Packs Offer Prizes Themed Around "Surprise"

Orion Beer Co., Ltd. (Headquarters: Tomigusuku City, Okinawa Prefecture; President and CEO: Hajime Murano) is launching "The Dark and Experience Surprise Campaign" starting Wednesday, July 1, 2026, centered around the theme of "the surprise you feel when you drink it." In conjunction with the campaign's launch, we will also release special campaign announcement packs.

https://www.orionbeer.co.jp/brand/thedark/odoroki-cp/

"Orion The Dark" is our dark beer that began sales in November 2022 exclusively overseas and through our official online store. In April 2025, we started selling it within Okinawa Prefecture in Japan. It features a rich aroma and deep flavor from roasted malt, yet has a light and easy-drinking taste. It has been well-received, particularly by customers who regularly enjoy standard beers, as a "flavor beyond imagination from its appearance" and "a special cup."

On the other hand, dark beer can sometimes be perceived as "bitter" or "heavy" due to its appearance, leading some customers to not have tried it yet. Customers who have actually tried it have commented, "It's rich with a lingering finish yet easy to drink," "It has a special luxurious feel," and "I can't drink other dark beers, but I love Orion The Dark and only drink this." This indicates that the gap between its appearance and its unique flavor is what appeals to them.

Therefore, with the aim of "experiencing the surprise by drinking The Dark," we are holding a campaign where purchasers of the target product can win prizes themed around "surprise." We have prepared prizes that will further enhance your enjoyment of encountering our products, such as a Bluetooth speaker that floats a moon, a popular body care item, and a tasting set of "The Draft" and "The Dark."

Additionally, to coincide with the campaign's start, we will release a limited quantity of campaign announcement packs for "Orion The Dark Can 350ml 6-Can Pack."

Please take this opportunity to experience the contrast between Orion The Dark's appearance and its flavor that you can only discover by drinking it.

"The Dark and Experience Surprise Campaign" Overview

Campaign Name: The Dark and Experience Surprise Campaign ■ Application Period: Wednesday, July 1, 2026 - Friday, November 27, 2026 (Postmark valid on the day) ■ Receipt Valid Period: Wednesday, July 1, 2026 - Friday, November 27, 2026 ■ Eligibility: Individuals residing in Japan, aged 20 and over. ※ Prizes can only be delivered within Japan.

Target Products Orion Beer canned products, mainly sold in Okinawa Prefecture. ※ The target product for the campaign announcement pack is "Orion The Dark Can 350ml" only. ※ Asahi Orion products are not eligible.

How to Apply Apply with a purchase receipt for Orion canned products including one or more "Orion The Dark." ・Apply for Course A with a total purchase of 2,000 yen (tax included) or more. ・Apply for Courses B and C with a total purchase of 1,000 yen (tax included) or more.

Applications can be made via postcard or web. ※ Receipts can be combined. ※ Duplicate wins are not possible.

Prizes

Course A (10 winners): "Moonlight Speaker" Bluetooth speaker with a floating moon An amazing sound experience! Apply with purchases of 2,000 yen (tax included) or more.

Course B (10 winners): "Super Gorilla Grab & Grip Set" Amazing high-power care! Apply with purchases of 1,000 yen (tax included) or more.

Course C (80 winners): "The Draft & The Dark Assortment Set" An amazing tasting set! Apply with purchases of 1,000 yen (tax included) or more.

※ Images are for illustrative purposes. Designs are subject to change.

Product Overview

【Product Name】 Orion The Dark

【Alcoholic Beverage Classification】 Beer

【Ingredients】 Malt (manufactured overseas, manufactured in Japan), Hops, Barley, Rice, Corn, Starch

【Alcohol Content】 5%

【Volume】 350ml Can

【Sales Area】 Okinawa Prefecture, Amami Islands region, our EC site.

※ Sales will continue with the package design previously rolled out overseas.

【Price】 Open Price

【Brand Site】 https://www.orionbeer.co.jp/brand/thedark/

【Official Online Store】 https://shop.orionbeer.co.jp/products/1337