Publication of 'Why Orion Beer Continues to Be Loved' Announced for July 31, 2026

Release Date: July 31, 2026 | Publisher: Gentosha Media Consulting

Orion Breweries Ltd. (Headquarters: Tomigusuku City, Okinawa Prefecture; President and CEO: Hajime Murano) will publish 'Why Orion Beer Continues to Be Loved,' authored by President Hajime Murano, on July 31, 2026, through Gentosha Media Consulting Co., Ltd. (Headquarters: Shibuya Ward, Tokyo; President: Takayuki Kubota).

This book uncovers the journey of Orion Beer, a local brand rooted in Okinawa, expanding its brand value from beloved local status to nationwide and international markets, all from the perspective of its top executive.

This is not merely a corporate history. It explores how a regionally grounded brand has built trust, generated empathy, and achieved sustainable growth. The book introduces the underlying management philosophy, challenges, and the essence of brand-building. It will be an insightful read not only for Orion Beer fans but also for those interested in regional branding, corporate management, and regional revitalization.

[Publication Details] Title: 'Why Orion Beer Continues to Be Loved' Author: Hajime Murano (Hajime Murano) Publication Date: July 31, 2026 (planned) Price: ¥1,600 (excluding tax) / ¥1,760 (including tax) Format: Hardcover, paperback binding ISBN: 978-4-344-69631-0 Publisher: Gentosha Media Consulting Co., Ltd.

Sales: Available at bookstores in Okinawa and select nationwide locations, as well as Amazon and other online retailers (planned)

[Author Profile] Hajime Murano Born in 1962 in Tokyo. Graduated from Yokohama National University and joined Sony Corporation. Served as President of Sony Hungary and President of Sony Mexico. Held executive leadership roles including President of Ricoh Co., Ltd. (2012), President of De Agostini Japan (with Asia regional oversight, 2015), and President of Schick Japan Co., Ltd. (2018). Appointed President and CEO of Orion Breweries Ltd. in 2021.