Post-Golden Week: Growing Awareness of 'Time-Performance Nutrition'

Ortho Corp. conducted a survey on 'Dietary Habits and Time Consciousness After Golden Week' among 112 men and women in their 40s and 50s. The results revealed that 75% of people want to maintain nutritional balance even in a short amount of time, against the backdrop of post-holiday busyness and rising prices. While emphasizing 'time efficiency (Taipa)' in food selection, there is also a trend of seeking 'quality' and 'nutritional balance' rather than just 'low price,' highlighting a desire to 'efficiently ensure food quality.' Additionally, 73% of respondents stated they want to 'improve quality without spending time,' indicating a high level of interest in health management even in busy daily lives. To meet these needs, we offer 'I'm Protein.'