Night Ice Cream Specialty Shop 'Mayonaka Farm' Transforms into a Gathering Place for Children and Families for a Limited Time During Golden Week! Plus, Limited-Time Products Appear!

Operated by otonomics Inc. (Headquarters: Chuo-ku, Tokyo, CEO: Yuki Oikawa), the night ice cream specialty shop "Mayonaka Farm" is a store open from 16:30 to 24:00, designed so customers can feel "a small joy at the end of the day."

This time, during the Golden Week period from Friday, April 29 to Sunday, May 10, we will hold a "Night Ice Cream Where Children and Families Gather" campaign.

During this period, children under elementary school age who purchase ice cream at the store will receive an original picture book, "Mommo-san no Mayonaka Ice." Also, as a Mother's Day limited event on May 9 and 10, mothers who purchase ice cream will receive one original piece of chocolate.

Furthermore, during the same period (from Friday, April 29 to Sunday, May 10), we will also sell limited ice creams "Sumida no Tree" and "Sumida no Dohyo," inspired by Oshiage where the Skytree is located, and Ryogoku where the Kokugikan is located, respectively. We will also run a campaign where it becomes a great deal if you eat both of these ice creams.

<Event Overview>

① GW Limited "Night Ice Cream Where Children and Families Gather" Campaign

Giveaway of Mayonaka Farm's original picture book "Mommo-san no Mayonaka Ice"

Event Period: Friday, April 29, 2026 ~ Sunday, May 10, 2026

Campaign Details: We will give away a picture book to visiting children under elementary school age.

What is "Mommo-san no Mayonaka Ice" (Released in December 2025)?

One night, Mommo, riding in a UFO, comes to the close siblings Ryo-kun and Shia-chan, who are having trouble falling asleep.

Mommo makes delicious-looking ice cream for the two. When they take a bite of that ice cream...?

It is a picture book that envelops both adults and children in a happy feeling, just like after eating ice cream.

② Mother's Day Limited Original Chocolate Giveaway

Event Period: Saturday, May 9, 2026 ~ Sunday, May 10, 2026

Details: We will give one original chocolate to mothers who purchase ice cream.

*Limited quantity / Limit one per person

③ GW Limited "Eat Limited Ice Cream at a Discount" Campaign

Sale of limited-time original ice creams "Sumida no Tree" and "Sumida no Dohyo"

Event Period: Friday, April 29, 2026 ~ Sunday, May 10, 2026

Campaign Details: We will sell "Sumida no Tree" featuring a Skytree motif exclusively at the Mayonaka Farm Oshiage store, and "Sumida no Dohyo" featuring a sumo ring motif exclusively at the Ryogoku Yokozuna Yokocho store. If you show a receipt for purchasing the limited ice cream at one of the stores at the other store, we will sell the limited ice cream, usually 880 yen, for 300 yen.

<About Mayonaka Farm>

The night ice cream specialty shop "Mayonaka Farm" was founded on March 25, 2023, and has provided about 80 types of original ice creams to date so that customers can feel "a small joy at the end of the day."

In addition to 17 standard menu items, the store also sells limited ice creams themed on the season and mini ice creams for children. Besides night ice cream, we offer many products for customers to enjoy, such as capsule toys, picture books, and collaboration beer with the Kiyosumi Shirakawa craft beer specialty shop "BEER VISTA BREWERY."

The neon sign of a UFO and a cow is the landmark.

The Oshiage main store opens at 13:00 on weekends and holidays.

<Store Information>

Night Ice Cream Specialty Shop Mayonaka Farm

◆ Oshiage Main Store: 3-3-8 Oshiage, Sumida-ku, Tokyo

◆ Ryogoku Yokozuna Yokocho Store: 3-22-8 Ryogoku, Sumida-ku, Tokyo

Official Website: https://mayonakafarm.com/ Instagram: https://www.instagram.com/mayonaka_farm/ Business Hours: 16:00 - 24:00 (Last Order)

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Inquiries regarding this matter

otonomics Inc. "Night Ice Cream Specialty Shop Mayonaka Farm" PR Representative: Yoshimoto

Phone: 090 - 9798 - 8783

Email address: [email protected]

Standard Ice Creams

Nostalgic Treats

Mayonaka Strawberry

Limited Beer

Capsule toys are also sold in-store.