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Otsuka Pharmaceutical's CalorieMate Releases New Web CM 'The Most Hated Practice' Highlighting Student Athletes

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 14, 2026 6:00 PM ・ Updated May 16, 2026 4:33 AM ・ 2 min read ・ Source: PR TIMES

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PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000050.000045062.html Distributor: PR TIMES
Published: May 14, 2026

Otsuka Pharmaceutical announced a new Web CM for CalorieMate, titled 'The Most Hated Practice', premiering on May 14, 2026. The video highlights the grueling routines student athletes despise but endure together, forging strong bonds. Based on real student interviews, it captures their shared struggles and achievements. The campaign features the original song 'Mirai Routine' composed by Hirotaka Hayakawa and performed by Pixel Ribbon, a new six-member idol group produced by popular YouTubers.

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Source: PR TIMES
Category: キャンペーン

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Announced　May 14, 2026 6:00 PM — Distributor PR TIMES
Collected　May 14, 2026 9:32 AM
AI structured & analyzed　May 15, 2026 9:13 PM
Desk-reviewed & published　May 14, 2026 6:00 PM

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PR TIMES: https://prtimes.jp/main/html/rd/p/000000050.000045062.html

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May 14, 2026

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Washin AI News Desk“Otsuka Pharmaceutical's CalorieMate Releases New Web CM 'The Most Hated Practice' Highlighting Student Athletes”AI News by Washin Village（和心村）, May 14, 2026. https://aeo.idaeo.ai/ai/otsuka-co-jp/en/news/2026-05-14-caloriemate-launches-2026-club-activity

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