Elementary School Gal Media 'KOGYARU' with Over 590k Instagram Followers Launches Official Photo Sales on Convenience Store Platform 'MechaPri'

OverX Inc. (hereinafter 'OverX') has officially released 'MechaPri' (https://mechapri.com/), a convenience store photo sales platform. In conjunction with this, the company has launched the sale of official photos for 'KOGYARU' (operated by HJ Inc.), an elementary school gal media that has gained overwhelming support as a sister media to the gal magazine 'egg'.

Overview of the 'KOGYARU' x 'MechaPri' Partnership 'KOGYARU' is a web media launched in April 2023, featuring elementary school gals as its main models. Born as a sister media to 'egg', which has led Japan's gal culture, it has surpassed 590,000 Instagram followers. It is attracting attention as a next-generation cultural icon, expanding beyond media boundaries through activities like releasing original songs and holding nationwide tours.

In this partnership, photos of KOGYARU's exclusive models will be sold on 'MechaPri'. Fans can print and purchase photos of their favorite models at any time using multi-copy machines installed in convenience stores across Japan. The service features the convenience of 24/7 availability nationwide, with no inventory or shipping wait times.

For KOGYARU fans, this provides a new 'Oshikatsu' (fan activity) experience, allowing them to obtain photos of their favorite models, which they previously only saw on social media, as physical goods in their hands.

About the Official Release of 'MechaPri' 'MechaPri' is a platform where creators, talent, and artists can sell their photos and illustrations as official merchandise via multi-copy machines in convenience stores nationwide. Sellers simply upload images to list them, eliminating the need for inventory.

Key features of MechaPri: - No inventory, no shipping, zero initial costs: Simply upload images to turn convenience stores into your own shop. - Digital autograph feature: Provide signed items with the buyer's name online without face-to-face interaction. - Gacha sales feature: Incorporate random elements to stimulate collection desires and gamify the fan experience. - Area-limited sales feature: Set exclusive content available only in specific regions to create scarcity. - 24/7 printing at convenience stores nationwide: Fans can obtain content anytime, anywhere.

This partnership with KOGYARU symbolizes the official release of MechaPri. We will continue to expand collaborations with creators and talent across various genres to create new forms of fan communication centered on convenience stores.

Future Outlook While being a digital platform, MechaPri aims to serve as a bridge between digital and physical in the fan activity market, leveraging its unique position of allowing users to physically obtain items at convenience stores nationwide. We plan to expand collaborations with VTuber agencies, idol groups, and sports teams, while continuing to develop features to enhance the exciting experience of fan activities.