OYATSU COMPANY Co., Ltd. (Headquarters: Tsu City, Mie Prefecture; President: Masashi Yokoyama) will sequentially launch "Pain au Lait Koubou (Sweet and Sour Adult Lemon Flavor)" as a limited-time flavor from its "Pain au Lait Koubou" series, which features thinly baked French bread chips, at Seven-Eleven stores nationwide, excluding some areas, starting Monday, April 6, 2026.

Even for busy mornings! Non-fried, crispy, thinly baked chips "Pain au Lait Koubou" "Pain au Lait Koubou" is a product developed with the theme of "turning bread into sweets." Aromatic French bread, carefully baked one by one in our own factory, is sliced and then pressed with exquisite pressure to bake thinly, achieving an elegant, light texture while retaining the condensed flavor of the bread itself. The non-fried, crispy, thinly baked "Pain au Lait Koubou" chips are made from familiar "bread" as an easy breakfast, offering a new way to enjoy bread not only as a "snack" but also as a "meal replacement" for busy times. The limited-time "Pain au Lait Koubou (Sweet and Sour Adult Lemon Flavor)" is a non-fried, thinly baked chip that features a refreshing lemon aroma and the elegant sweetness of sugar. Please enjoy "Pain au Lait Koubou," which allows you to easily savor the deliciousness of bread in various situations for busy modern people.

[Product Summary] Product Name: Pain au Lait Koubou (Sweet and Sour Adult Lemon Flavor) Contents: 45g Price: Open price (Estimated retail price: around 172.80 yen including tax) Release Date: Sequentially from Monday, April 6, 2026 Pre-sale at Seven-Eleven stores nationwide, excluding some areas. *Availability may vary by store.

[Product Lineup] Product Name: Pain au Lait Koubou (Sugar Butter Flavor) Contents: 47g Price: Open price (Estimated retail price: around 173 yen including tax) Sales Location: Supermarkets nationwide *Availability may vary by company and store.

FACT BOX

  • Source: PR TIMES
  • Category: product_launch